Most entertaining book review I've seen in a long while
Guy Kawasaki reviews Founders at Work: Stories of Startups’ Early Days–and quotes some wonderful anecdotes from some of the biiig tech startups (Yahoo, Hotmail, etc.)
What a hoot–even if he can’t spell “chutzpah” (he thinks it’s “hootspah”)
As an early Mac adopter, I’ve been following Kawasaki since 1984, and enjoyed “The Macintosh Way” back in those ancient days. I also love that Apple gave him the title of evangelist. In fact, that book–and that attitude–were among the influences that eventually led me to write my award-winning sixth book, Principled Profit: Marketing That Puts People First, decades later.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com