Masdar Shows Sustainability Path in UAE
The new planned city of Masdar, just outside Abu Dhabi, only welcomed its first residents in 2009. Designed from the get-go to minimize the effect of desert heat, and keep motor vehicle traffic out of the city center (replacing them with a system of underground minicars), this green city is very much an experiment in progress, according to this article on Triple Pundit. Considering how many cities in the United Arab Emirates are showplaces of out-of-control energy consumption, Masdar is pretty exciting.
Already this experiment is bearing fruit. Hot desert cities have a lot to learn from this model—and so do the rest of us. Read the article.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com