MacDonald Asks Hard Questions of Apple–AND Greenpeace
On his own ethics blog, Chris MacDonald looks at questions raised by Greenpeace about Apple’s commitment to the environment. He brings a journalist’s healthy skepticism to claims on both sides. Fascinating reading.
Full disclosures: I have been an Apple user/loyalist since 1984, and I have on occasion given money to Greenpeace.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com