Keeping a Promise, 3 Years Later

Ooops! I’ve been reviewing my blog posts over the past several years, mining material for my next book. And I’m embarrassed to find this post, dated March 14, 2012, promising to report back on the results of a concentrated effort to get search engines to notice a particular page—in this case, the page for my resume writing services (once the mainstay of my commercial writing services, but now a considerably smaller percentage of my work).

So, better late than never, here are the results:

Whether it was the strategy I discussed in that post or something else, I’m pleased to report a definite uptick in inquiries (most of which come by phone, interestingly enough). Last year, for the first time in a long time, resume clients who found me by looking outnumbered those referred by past clients or colleagues—and virtually all of those were via Google or an online Yellow Pages (I think there were one or two who found me in the paper Yellow Pages). And while it’s still a very small part of my business, the overall number was significantly higher last year.