Karma Bucks–Waaay Cool!

Posted on Posted in Abundance and Prosperity, Marketing Trends/News, People Helping People Tagged with , , , ,

Readers of my various books will know I’m a fan of alternative locally-based currencies. Here’s a twist: A shopping center in Reno is sending street teams out all over Reno to spot acts of kindness, and reward them with “Karma Cards,” redeemable at the shopping center.

Two extra things worth noting:

  • The retail complex is partnering with at least seven nonprofits
  • Anyone receiving the card not only gets store credit but is entered in a drawing for a $3000 grand prize

    • Sweet! The campaign is only six weeks long. Maybe it’ll be so successful, they’ll continue it.

    Thanks to Reno resident Jacqueline Church Simonds for sharing this.

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    About

    A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com