John Reese & Tony Robbins Analyze Reese's First Million-Dollar Day
Normally, I stay far away from all the get-rich-quick stuff. But I remember when copywriter John Reese became the first Internet marketer to (at least publicly) break the million-dollar-in-one-day barrier.
In fact, I remember thinking at the time, oh, for goodness sake, you want us to buy into your product launch so you can set a sales record? Puh-lease! I didn’t buy it. Nevertheless, I watched what was going on, and was pleased for him when he surpassed the goal.
Well, I just stumbled on a short interview of John Reese by Tony Robbins on the psychology of this order-of-magnitude breakthrough ($100,000 in a day was considered fantastic back then). Both of them compare it to Roger Bannister’s four-minute mile, and they share lessons about achieving any BIG goal that I think transcend the (to me, not very interesting) specifics of making a big pile of money.
Two things struck me particularly:
1. The opening titles say Reese was $100,000 in debt. I have to wonder how such a world-renowned copywriter (I’d heard his name for years, long before this event) got into such a hole in the first place; the video, alas, doesn’t address this.
2. Reese’s thinking was much bigger than I realized. I hadn’t known that a million in a day was about ten times as much as had been done before. It reminds me of Amory Lovins’ thinking about energy use: that it’s just as easy or perhaps even easier to save 80 percent of your energy than to save 10 percent.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com
Hi, Charles, it is definitely NOT an endorsement. In fact, I begin the post by talking about my lack of use for get-rich-quick stories–but then go on to talk about the lessons *I* got from the interview…about dreaming big dreams and making them happen.
Your domain intrigued me so I took a look. Thanks for featuring my Principled Profit book. And BTW, my own affiliate program is a good deal more lucrative than Amazon’s.
Hi, Charles, it is definitely NOT an endorsement. In fact, I begin the post by talking about my lack of use for get-rich-quick stories–but then go on to talk about the lessons *I* got from the interview…about dreaming big dreams and making them happen.
Your domain intrigued me so I took a look. Thanks for featuring my Principled Profit book. And BTW, my own affiliate program is a good deal more lucrative than Amazon’s.
Hi, Charles, it is definitely NOT an endorsement. In fact, I begin the post by talking about my lack of use for get-rich-quick stories–but then go on to talk about the lessons *I* got from the interview…about dreaming big dreams and making them happen.
Your domain intrigued me so I took a look. Thanks for featuring my Principled Profit book. And BTW, my own affiliate program is a good deal more lucrative than Amazon’s.
Hi, Charles, it is definitely NOT an endorsement. In fact, I begin the post by talking about my lack of use for get-rich-quick stories–but then go on to talk about the lessons *I* got from the interview…about dreaming big dreams and making them happen.
Your domain intrigued me so I took a look. Thanks for featuring my Principled Profit book. And BTW, my own affiliate program is a good deal more lucrative than Amazon’s.
[…] Starting small is often the best and only first step. For example, earning that first dollar in any business pursuit is a great initial goal, as explained in this: Tony Robbins/John Reese interview. […]
Shel,
Should we interpret your linking to the Tony Robbins article as an endorsement? He is certainly entertaining and full of positive energy. Perhaps, I just need to read one of your books.
Charles
Shel,
Should we interpret your linking to the Tony Robbins article as an endorsement? He is certainly entertaining and full of positive energy. Perhaps, I just need to read one of your books.
Charles
Shel,
Should we interpret your linking to the Tony Robbins article as an endorsement? He is certainly entertaining and full of positive energy. Perhaps, I just need to read one of your books.
Charles
Shel,
Should we interpret your linking to the Tony Robbins article as an endorsement? He is certainly entertaining and full of positive energy. Perhaps, I just need to read one of your books.
Charles