I Do Support an Org for Bernie Supporters–I Just Want to Know What I’m Joining

Got some flak for my recent blog post entitled “Why I’m Not Joining Bernie’s New Org.” My wife, in particular, worried publicly that people would get the idea that I think Bernie’s movement is flawed.

In reality, I’m objecting to being forced to sign a membership in order to find out (maybe) what the organization stands for. I object to this from marketers and I object to it from politicians. It’s bad marketing.

I support about 95% of Bernie’s agenda and would likely be very happy to join his new org if only I could see its principles before I join. But joining blind is not the way I want to roll.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com