Grains: The Next Frontier of Local Food?
Once upon a time, not all that long ago, my area of Western Massachusetts grew wheat, barley, and other grains. Until recently, though, in my lifetime, farms around here basically grew no grains other than corn. Maybe a bit of amaranth as a decorative flower.
In the past five years or so, that’s begun to change, thanks in large measure to two local artisan bakers and a few craft beer brewers who have created demand for local grain.
Today, I stumbled on an announcement in my local paper about a two-day conference (today and tomorrow) on growing, processing, and marketing a variety of local grains. I’m not a farmer and won’t be attending. But as someone who thinks local community food self-sufficiency is going to be a very important issue in the coming years, I think that’s pretty darned cool.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com