Good Article on Blogs vs Press Releases
https://www.danavan.net/weblog/archives/contrasts_press_releases_vs_blogs_blogging.html
I still think there’s a definite place for the press release–but not, fergoodnessake, those horrid no-news corporate blather annuncements. If you find the real news in it, a press release can be just as exciting as a blog.
As an example, I was once hired to write a press release for a new book on electronic privacy. Instead of the boring, expected “Electronic Privacy Expert Releases New Book,” my headline was “It’s 10 O’Clock–Do You Know Where Your Credit History Is?
I had fun with it, and so did the client–and, I imagine, the media that received it.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com