First Charges Brought in Stock Option Scandal
Marketplace Radio reports that a company called Brocade Communications is the first to be charged in the latest business ethics scandal wave–back-dating stock options to inflate their gain. The first of many, I suspect. The backdating of stock options is apparently rampant, as I’ve written in the past. You pass a Sarbanes-Oxley and the crooks figure out something new.
Still, I continue to be optimistic, sometimes in spite of much evidence to the contrary, that human beings are basically wired to do the right thing, and will rise to those expectations eventually. If it weren’t for my optimism, I never would have written an award-winning book on how ethics can drive business success.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com