Exploiting the Exploiter: Commenting on Enron Verdict

Last week, at Book Expo America, I attended a panel of NPR producers. I asked how my book on business ethics, Principled Profit: Marketing That Puts People First (published in 2003) could be made timely again for the Enron verdict.

They told me, have something on our desks before the verdict is issued.

So this is what I sent–a different approach to PR:

Expert Commentator: Enron Verdict/Ethics Issues

As a verdict nears in the trial of Kenneth Lay and Jeffrey Skilling of Enron, business ethics author is available for comment on Enron verdict and other business ethics issues.

Hadley, MA (PRWEB) May 23, 2006 — As a verdict nears in the trial of Kenneth Lay and Jeffrey Skilling of Enron, business ethics author Shel Horowitz is available for comment on Enron verdict and other business ethics issues

Suggested Questions to Ask Shel (or choose your own):
* What does this verdict mean for American business? For business worldwide?
* What’s the business secret that Arthur Andersen, the company founder, understood–but that the Arthur Andersen accountants who conspired with Enron were clueless about?
* You say ‘nice guys don’t finish last!’ How can a ‘nice guy’ attitude generate business success?
* How did the Tylenol poisoning scare actually help its manufacturer, Johnson & Johnson?
* Does an ethical attitude matter more in a big company or a small company?

Credentials:
* Award-winning author of Principled Profit: Marketing that Puts People First (and six other books)
* Founder of the Business Ethics Pledge
* Regular columnist for Business Ethics Magazine
* Speaker on ethics to the Public Relations Society of America International Conference, Publishers Marketing Association University, Folio magazine industry conference, UMass Family Business Center, and many other organizations
* Blogger on ethics issues since 2004
* Host: Principled Profit: The Good Business Radio Show (WXOJ, Northampton MA)
* Frequent interviewee in major print and electronic media (see https://www.principledprofit.com/press-room.html#media for detailed list)

Perspective: In the long run, ethics is *good* for business. Ethical, cooperative businesses make more profit, create intense customer and employee loyalty, and have a much better chance of staying out of legal and regulatory trouble. Greed of Enron’s senior officials blew apart two companies and had a definite human cost. Specific comments will depend on the verdict.

Commentator Personal Profile: Shel Horowitz, 49, copywriter and marketing consultant. Lives on a working dairy farm in Hadley, MA. Married to novelist D. Dina Friedman; two children.

Contact:
Shel Horowitz
Office (and best message number): 413-586-2388
Home: 413-584-3490
Cell:
Email: shel AT PrincipledProfit.com (Subject: Ethics Interview Request)
https://www.business-ethics-pledge.org (Ethics Pledge)

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I’ll let you know how it goes.