Ethics Considerations for Membership in a Green Marketers Association, Part 1: Accomplishments

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Membership in the International Association of Earth-Conscious Marketers will not be open to anyone who claims to be Green. To provide value in the membership, members need to pass both accomplishment-based standards (employment, education/training, and/or volunteer work) and behavioral screens. We’ll talk about accomplishments today, and screens tomorrow

Here are some I’m thinking about:

Accomplishments—Standard Membership

Members must have at least one of the following:

  • Six months working in marketing, either for a corporation/institution/grassroots organization or as a consultant
  • At least two marketing projects or collateral pieces, for one or more client or employer (paying or nonpaying), or for your own business, that have an identifiably Green or eco-friendly focus
  • A year of study in an accredited program in marketing, product development, environmental science, or closely related field
  • Self-study: 50 hours or more of independent study (books, audios, magazines, videos, seminars, etc. covering both marketing and environmental issues, with at least 15 hours for the less-studied topic
  • Six months actively working as part of an environmental or land use planning organization, doing at least one project or serving actively on at least one committee

    Accomplishments—Expert Membership

    Members must have at least one of the following:

  • Three years working in marketing, either for a corporation/institution/grassroots organization or as a consultant
  • At least ten marketing projects or collateral pieces, for one or more client or employer (paying or nonpaying), that have an identifiably Green or eco-friendly focus
  • A bachelor’s degree or higher from an accredited program in marketing, product development, environmental science, or closely related field

    Accomplishments—Associate or Apprentice Membership

    Members must have at least one of the following:

  • Two months working in marketing, either for a corporation/institution/grassroots organization or as a consultant
  • At least one marketing project or collateral piece in progress, for one or more client or employer (paying or nonpaying), with an identifiably Green or eco-friendly focus
  • At least two courses completed or in process from an accredited program in marketing, product development, environmental science, or closely related field

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    About

    A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com