Edible Coffee Cups: Great Idea, but Is It Ready for Prime Time?

I just came back from my local cafe, where I had a second iced coffee in the compostible cup I’d saved from yesterday (which I did compost when I’d finished it)–and discovered this article about edible coffee cups from Italian coffee giant Lavazza.

We’ve been doing this with ice cream for about a century–why not coffee?

It sounds good in principle–but I have questions:

  1. What if you prefer your coffee unsweetened? This cup is made of sugar.
  2. If this becomes popular, will it worsen the epidemic of sugar-related health problems like obesity and diabetes?
  3. How long will the cup last before falling apart? I tend to wait until my coffee is room temperature–does the sugar start to melt by then? I say this out of some negative experiences with very early biodegradable disposable diapers when my daughter was an infant–some brands had a tendency to start biodegrading while they were still being worn–not to mention leaky ice cream cones (despite this, when I get ice cream, it’s usually in a cone, for environmental reasons—no dishes to wash or throw away)
  4. Considering how much coffee is consumed in transit, can it take a lid?
  5. Is it too hot to hold in your hand?

Still if they can work through these issues, it’s a great concept. Obviously, I haven’t tried these cups. It’s totally possible they’ve worked through all these issues and more. I wish them well; they certainly get points for creative thinking and cross-pollination from different market sectors.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com