Did I Really Say THIS to a Spammer?

Posted on Posted in Advertising, Marketing Techniques and Philosophies, Shel's Personal Life Tagged with , , ,

There was a note on my contact form today that I was 98% sure was junk mail…but it touted a legitimate product (NOT sex, drugs, or casinos), was hand-posted to my contact form, and had a gmail address—so in case it fell into the other two percent, this is what I wrote:

Are you asking for help with marketing this product, or simply spamming my contact form? If the latter, I strongly suggest you NEED help with your marketing, as spam makes enemies, not sales.

Let me know if you want information on my marketing services.
Not that I really expect to hear back from her (or necessarily even want her as a marketing client)—but it was an interesting exercise that took under 1 minute. Of course, now I’m spending ten minutes blogging about it–but I get new content out of the deal.
Yes, spammers are potentially a target audience for legitimate and ethical marketing consultants like me. But in most cases, they would be difficult clients to attract, totally clueless, not likely to pay real money, and not necessarily the best clients to work with. And I’ve got plenty of clients I enjoy working with.
So why did I bother? I don’t know; something about this particular note called out for a response. Maybe this is the one in ten million who is educatable? Anyway, it felt soooo good to write that second sentence.
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About

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com