Cell-Phone Pricing Model Makes Solar Available in Deep-Poverty Pockets
This is quite exciting: solar systems for remote, off-grid areas in developing countries, set up with near-zero upfront investment and a pay-as-you-go model, converting to full ownership when the system is paid for.
If you’ve read The Fortune at the Bottom of the Pyramid, this will make sense right away. If you haven’t read it, you might want to grab a copy. This is the future: bringing technology to the poorest of the poor, not as charity but as a profitable business model that maintains affordability even among customers who have almost nothing.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com