Horace Mann, founding President of Antioch College, famously said “Be ashamed to die until you have won one victory for humanity.” Neither Nicholas Negroponte nor Iqbal Quadir will ever have to worry about shaming themselves in front of Horace Mann’s ghost.

These two M.I.T. professors have both made substantial contributions in developing countries, bringing life-changing technology to villages that don’t even have electricity or running water.

Negroponte is the key mover behind One Laptop Per Child, an initiative to develop and distribute rugged but cheap (like $100 per unit) laptops to school children, in 18 countries so far. Quadir convinced Bangladeshi microlending pioneer Grameen Bank (founded by Mohammad Yunnis, who received the Nobel Peace prize for his efforts) to underwrite Grameenphone, a business providing cell phone services to villages with no telephone at all.

Both men spoke at a panel during the Boston Book Fair, coincidentally on Climate Action Day, October 24, 2009. And both have had a major impact.

Negroponte’s rugged, lightweight laptops can be thrown or dropped with no bad consequence, use only three watts of power (he’s aiming for just one watt on a forthcoming redesign), and both the battery and the computer are designed to last at least five years—about double the typical laptop lifespan—and to minimize waste impact when they are finally past their useful life and life extensions such as use as a TV. With no electricity grid, they’re recharged with hand-cranks, solar photovoltaics, or car batteries.

Each laptop comes preloaded with not only productivity software, but also 100 books whose creators have agreed to make their content available. That means that if a village receives 100 laptops, it suddenly has a library of 10,000 titles (a larger collection than many small-town physical libraries in the United States).

These computers are designed directly to foster social change: newly literate school children use satellite wi-fi to access the Internet, learn literacy as well as research skills, and even teach their parents to read. For many of these kids, their first English word is “Google.”

In October, 2009, Uruguay became the first country to get these laptops into the hands of every single school child; Cambodia, Iraq, Afghanistan, and Peru are among the other countries with a program. Negroponte would love to “take one day of [the cost of war in] Iraq and Afghanistan and do the children in those countries.” In Afghanistan, where many girls are prevented from going to school, the plan he has worked out with the Afghani Minister of Education is to seed the laptops first to girls, so they can learn outside of the classrooms they’re not allowed to attend.

But his vision is much grander: “It would take $30 billion to do every kid in the world. We gave away more than twice that much to AIG.”

Grameen Phone
uses a very different business model: funding new small businesses through microlending, and then changing the society as that business rewrites the entire village culture. “Connectivity is productivity,” says Quadir.

In 1993, there was one (land-line) telephone for every 500 Bangladeshis, and 73 percent for the phones were in Dhaka, the capital. Grameen came in and began lending small amounts of capital to entrepreneurs, who provided and operated a village telephone, where residents could rent time whenever they needed to make a call, and paid back the loans out of profits.

The benefits are “inclusive, egalitarian, and immediate,” and the results are astounding. Each 10 percent increase in cell phone penetration corresponds with a .8 percent increase in the country’s Gross Domestic Product. By 2005, the company had 250,000 retailers, 22 million subscribers, and 50 million cell phones (many of them smart phones that bring computing power to these remote villages). It expects to have 5 billion phones in place by 2015, which will be near-total penetration of the population.

Yet the magnitude of change from this initiative may not even be apparent for some time. Rural electrification in the U.S., says Quadir, didn’t happen immediately after the development of electrical utilities. It went to rural areas decades later, when refrigeration made it possible for farmers to store food much longer, and therefore shift perishable food production and distribution from regionally to nationally based.

Telephone service, he says, is “the low-hanging fruit. From the juice of the low-hanging fruit, you get the energy you need to climb the tree and take the higher fruit.”

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Organizers of Blog Action Day are pleased indeed, calling it “one of largest social action events ever held on the web.”

32,000 posts, including three world leaders: UK Prime Minister Gordon Brown, who got the very first UK post in just as the clock turned midnight–and staffers from President Obama and the ruling party of Spain.

CNN covered it here.

What’s fascinating to me is that organizer Robin Beck thinks 99% of the participating blogs have never written about climate change. I suspect that figure is high. I know that I cover climate change frequently in this space, although it’s certainly not the main focus.

Anyway, a rip-roaring success and hats off to the organizers. I’m glad to have participated. Now the real question is…while those 32,000 bloggers an their hundreds of thousands of readers put some actions into place in their daily lives?

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Today is Blog Action Day, and this year, the international day of action focuses on climate change.

I could write about climate change for days, but I’ll keep it simple. Here are some quick, easy, painless things you can do to lower your carbon footprint, and some of them will save you a nice pile of money this coming winter, too.

  • Buy foam outlet insulator pads and plastic baby-fingers-out-of-electrical-outlet protectors, and install them in all the outlets on the outside walls of your house. You’ll be amazed and how much cold air you keep outside.
  • Eat for a day, or at least a meal, only foods grown within 100 miles (organically grown, if possible), and stop supporting the carbon-intensive culture of shipping foods all around the world instead of supporting local economies. You can get local produce, breads, dairy, and meat in most parts of the world.
  • Leave your car at home and go by bike, public transit, or on foot. In congested cities, it’s actually often faster to take a bike for distances up to about five miles; in more rural areas, it’s more like two miles. If that’s impractical, park your car in one central location and do all your errands without moving the car. I sometimes throw my bike on a bike rack, drive to one place, and then bike to all the stores I need to visit.
  • Saturday, October 24, is an international day of climate action. Click on the link. to locate (and participate in) an event near you.
  • Sign the Blog Action Day climate change petition, which has the support of Al Gore and others.
  • Do one thing to demonstrate a positive and easy change to someone in your life who’s skeptical that we can be Green without suffering.

    Need more tips? Spend a princely $9.95 on my e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle.

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    Since the Republicans have taken a few pages from the Saul Alinsky organizing playbook—Alinsky was the legendary Chicago community organizer who influenced Obama, known for such tactics as a fart-in—maybe it’s time for Barack Obama to ask himself “What would Alinsky do?

    What he wouldn’t do is capitulate. Alinksy would know, as Obama should know, that if he lets health reform die now, his entire agenda will be sunk in a quagmire of intransigence, lies, and loud, even violent public opposition. He will have no legacy beyond this point, and that would be a tragedy.

    Barack Obama, President should turn to the Barack Obama of the past: that community organizer and brilliant marketer who knows how to galvanize a crowd, frame an issue, and move the discourse.

    The Barack Obama who understood from Alinsky the impact a group of low-income could have when they move from disenfranchised, socially alienated aloneness with their troubles to a cohesive community group able to press the power structure. The Obama who was a contributing writer to a book called “After Alinsky: Community Organizing in Illinois.”

    THAT Barack Obama would not be talking about taking the public option off the table. Instead, he’d make a speech something like this:

    “Fellow Americans, for the past several months, we’ve been trying to move this health care system forward from the disastrous present where good solid working folks can’t afford to get treated, but healthcare executives live the high life. All we’re trying to do is create a system where health care is the right of every American, just as it is the right of the citizens of almost every other industrialized country in the world. But we are blocked at every turn. We’ve tried to meet them half way, and we have been rebuffed. We try to negotiate, to compromise. And instead, we’re shouted down, we’re lied to, and we’re faced with people who will not budge an inch because they want to protect their own perks.

    “We will not allow this little group of small-minded selfish liars to control the dialogue. We made a promise to make healthcare not only affordable but he guaranteed right of every American, and we’re going to keep this promise.

    “To get out of the stalemate, I am withdrawing the existing health reform legislation and replacing it with just one paragraph that everyone can understand, that can’t be misrepresented, and that will rapidly transform us to full universal coverage. I ask your wholehearted support of this clear and simple action plan. It uses the one part of our healthcare system that has been working, and working well, since 1964. It’s tested and proven.

    “As of one year from the passage of this legislation, the effective age of eligibility for Medicare shall be lowered to age 55. As of three years from passage, the eligibility for Medicare shall be age 35. And as of five years from passage, all citizens of the United States shall be eligible from birth. Companies now offering healthcare coverage to their employees shall continue to extend coverage until they are Medicare-eligible or until an employee takes a position with another company that offers equal or better coverage.

    “That’s it. Instead of hundreds of pages of confusing legal jargon, a single paragraph of enabling legislation to open the door to the right of healthcare for millions of Americans. Citizens of America, this is your birthright.

    “I will introduce this legislation every year that I am in office, until it passes. And I will work with you to organize, community by community, until your Senators and Representatives, whether Democrat, Republican or independent, support this bill or are replaced by those who do.”

    Let’s see this speech on every network, every blog, every radio show, and in every newspaper in the country. Delivered, as he surrounds himself on stage with the victims of today’s healthcare policy madness: those who can’t get treatment, get the wrong treatment, are marginalized or even see family members die because of the cost-first, profit-only, single-bottom-line narrow-mindedness of today’s system.

    In 1979-80, Shel Horowitz advocated for single-payer healthcare as a staff organizer for the Gray Panthers of Brooklyn. His eight books include Apex Award winner Principled Profit: Marketing That Puts People First.

    Source for the “fart-in story and Obama’s book contribution: Bill Dedman, “Reading Hillary Rodham’s hidden thesis,” https://www.msnbc.msn.com/id/17388372

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    OK, so everyone knows by now, bottled water is uncool if you live in a place where the water is fit to drink (and that includes most of the U.S., Canada, and Europe, as well as many other parts of the world). Issues include environmental impact, cost, depletion of public resources, and centralization of corporate power.

    On the other hand, the health benefits of water are very clear—and having suffered a kidney stone, I personally make a priority of drinking water a whole lot.

    So…what do you do when you need that second (or third, or eighth) drink of water, but you’re out and about? Triple Pundit just featured a free service that matches those offering water with those who need it.

    And quite correctly, TP spent some time on the advantages to businesses of participating: getting people in the door, positive word-of-mouth, and more—but they missed a big promotional opportunity: This clever idea, called TapIt, so far has database listings only in New York City and Orlando, but the concept is infinitely scalable. If you have a physical location and can wash a few extra dishes, visit the TapIt site and click “become a partner.” And then, smart marketer that you are, send out a news release in your local area announcing that you’re the very first business in (location) to participate in this environmentally friendly act of good will.

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    Proving yet again that you can network pretty much anywhere…I was listening to a teleclass and 37 minutes into the call, the presenter fell off. He didn’t come back on, but someone else asked if anyone was there, and I responded.

    Fifteen minutes later, I had been booked as a guest on his radio show, he asked me if I would collaborate on a joint venture involving a pitch to National Public Radio, and another person who’d been quietly listening joined the call to invite me to consider a project he’s involved with.

    All because I took 30 seconds to explain what had happened and introduce myself.

    What networking opportunity can you seize? (Need idea starters? I suggest my award-wining sixth book, Principled Profit: Marketing That Puts People First.

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    Readers of my various books will know I’m a fan of alternative locally-based currencies. Here’s a twist: A shopping center in Reno is sending street teams out all over Reno to spot acts of kindness, and reward them with “Karma Cards,” redeemable at the shopping center.

    Two extra things worth noting:

  • The retail complex is partnering with at least seven nonprofits
  • Anyone receiving the card not only gets store credit but is entered in a drawing for a $3000 grand prize
  • Sweet! The campaign is only six weeks long. Maybe it’ll be so successful, they’ll continue it.

    Thanks to Reno resident Jacqueline Church Simonds for sharing this.

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    I love this!

    Troy White writes about a 97-year-old macho cowboy event, the Calgary Stampede, and how organizers got these touch cowboys to benefit breast cancer research by wearing pink.

    Be edgy and/or challenge them – “Are you tough enough to wear pink?” This was the campaign they ran this year – everyone who bought a pink western shirt (yes – for the guys) was donating a percentage of the shirt price to breast cancer research. This was a HUGE success for them … in the parades – everything was pink … at the bars – half the guys were wearing pink … at the midway grounds – pink, pink, and more pink. Major success – and for a very good cause.

    It reminds me of the long-running “Don’t Mess With Texas” campaign, also as macho as they come–and what you might not remember is that it’s an anti-littering campaign!

    I love the idea it’s possible to reframe very progressive messages in ways that resonate with a cowboy crowd. The reverse is probably also true. I’m a very un-macho guy with a strong progressive streak. What kind of message would reach me for a conservative cause? Either direction, this method makes for a lot of food for thought in marketing.

    I do spend some time discussing how to frame in my award-winning sixth book, Principled Profit: Marketing That Puts People First,by the way. Please see elsewhere in this newsletter for a deep-discount offer on that life-changing book.

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    Like many others, I am appalled both by the apparently stolen election in Iran and by the repressive, violent response of the government to the mass protests.

    And like many bloggers today who want to be cheerleaders for democracy and (to use Martin Luther King’s wonderful phrase) “drum majors for justice,” I’m joining in a worldwide campaign today to call attention to the problems with the Iran vote and its bloody aftermath. Click the link to see a long list of grievances and solidarity actions.

    Thanks to @engagejoe on Twitter for calling this solidarity action to my attention.

    Relevant Twitter tags: #FreeIran #IranElection #bloggersunite

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    Along with a similar campaign around business ethics, I’ve long been on a campaign to reclaim “family values” as a value that progressives can rally around. And to me, that means seeing the family as inclusive. I am not concerned about whether a family has two parents, whether it has different genders or where/how/if that family chooses to worship–and much more concerned that a family be a place of peace, love, support, and very deep connection. And the Left needs to take a firm position in favor of these true family values-to say unequivocally that the so-called Defense of Marriage Act, domestic violence, and the ludicrous don’t-ask-don’t-tell policy are NOT in keeping with our family values.

    And therefore I was delighted today to get a bulk email from none other than Michelle Obama, touting a 2-minute video of Barack Obama (and another father with four children) celebrating “responsible fatherhood”. Barack Obama noted once again that his father was largely absent in his life, and because of this, he’s made an intense commitment to be there for Sasha and Malia. Of course, Obama is a master marketer, and this video is an example of his marketing prowess. It shows him as not only charismatic but enormously likable.

    Oddly enough, I just finished re-reading the complete Harry Potter series. Harry’s parents are killed when he’s a year old, and late in the series he castigates another character for wanting to stay and defend Harry rather than being there for his newborn child. Harry tells him that if he can be his child, that’s where he should be.

    Anyway, the video is very sweet.

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