Just a quick brag: Monday, the Daily Hampshire Gazette, my hometown paper in Northampton, Massachusetts, became the first newspaper to contract for and publish an installment of my new column, Green And Profitable (Note: this paper may not let you see it if you’re not a subscriber–but it’s one of the sample columns on this site).
1 down, 999 to go to make my goal of 1000 paying markets for the column within two years.
I’ve written a great roundup of the cool Green trends I discovered walking the floor of the Green America/Global Exchange Green Festival in Washington, DC this weekend. some amazing stuff in fashion, transportation, shelter, food, and more. They’re doing another one in San Francisco November 6-7.
This will be the lead article in November’s Clean and Green newsletter, which will be published next week. If you’re not a subscriber yet, visit https://www.guerrillamarketinggoesgreen.com/ to sign up, so that you’ll see this coverage (no charge–just put your e-mail in the space at the upper right). You’ll also get eight freebies: Seven Tips to Gain Marketing Traction as a Green Guerrilla–and a series of seven action tipsheets covering:
So what are you waiting for? Just visit <a href=”https://www.guerrillamarketinggoesgreen.com/”>https://www.guerrillamarketinggoesgreen.com/ and leave your e-mail in the form at the upper right.
Shortly after starting my blogging career, I switched from Blogger to WordPress and began hosting the blog on one of my own sites, Principled Profit. Since the blog was called “Principled Profit: The Good Business Blog,” this made sense. I also had a radio show called “Principled Profit: The Good Business Radio Show” from 2005-09, and of course, my award-winning book at the time was Principled Profit: Marketing That Puts People First.
But from now on, my blog’s primary home will be on GreenAndProfitable.com, and the blog will be known as the Green And Profitable blog
So after all this time, why change? I still feel a lot of empathy for the brand, after all.
First of all, as a condition of publishing my latest book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, John Wiley & Sons required me to take Principled Profit off the market; they didn’t want my self-published book competing with theirs.
#2: Yes, I have a website at https://www.guerrillamarketinggoesgreen.com—but that didn’t seem the right place to put the blog. I’m in a thinking-big mood lately, and I wanted something that would encompass the whole world of successful green business, not just the marketing slice.
And finally, I’ve had a long-held dream (at least 25 years, maybe longer) of being a syndicated columnist, kind of like George Will but with progressive, earth-centered viewpoints. I want to use the “bully pulpit” to make a difference on the environment, move the world toward ending hunger, poverty, and war, and reach a lot of people who haven’t read my books or e-zines. I’ve sent out column queries a number of times over the years, but so far, no luck. (I have served as a non-syndicated columnist for various publications over the years, most recently Business Ethics for over two years, until the magazine rebranded.)
With some good coaching from my Mastermind group, I’ve decided to move forward and begin at least by self-syndicating a column called—want to guess?—”Green And Profitable.”
I’ve long been a believer in speaking, writing, and consulting reinforcing each other and moving forward both a business success profile and a social agenda. If I can begin to find newspapers and magazines to take a monthly column (and pay at least a little something for it), I’m hoping my ideas will reach enough people to make a difference in the world. And as the climate crisis worsens, I feel like I can not only be an antidote to all the doom and gloom, but a conduit for ideas that people can incorporate into their own lives…ideas that make a real difference in the world and in my readers’ personal success.
Wish me luck!