An amazing juxtaposition of two stories in the Organic Consumers Association’s latest newsletter:

A Reuters report, “Organic Farming Can Feed the World“:

“Model estimates indicate that organic methods could produce enough food on a global per capita basis to sustain the current human population, and potentially an even larger population, without increasing the agricultural land base,” they wrote in their report, published in the journal Renewable Agriculture and Food Systems.

Wow! We can have the much higher food quality, eliminate a major pollution source, and increase yields. Sounds good to me!

The other story examines research that examines specific effects pesticides have, interfering with plants’ natural ability to fix nitrogen. It’s rather technical but I found a paragraph in ordinary English:

Drawing on their recent work and other published studies, the team projected that pesticides and other contaminants are reducing plant yield by one-third as a result of impaired SNF. This remarkable conclusion suggests one mechanism, or explanation of the yield-enhancing benefits of well-managed, long-term organic farming systems.

In fact, yields can be as much as three times higher than conventional agriculture.

Isn’t it time to reclaim our organic heritage and stop farming the old, destructive ways?

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A politics-neutral report on how to vastly reduce New York City’s energy use could serve as a model for cities around the country, and around the world.

Some of the plans make a huge amount of sense, especially for a city like NYC with a well-developed transit system and large inventory of existing buildings.

In NYC, most of those buildings have flat roofs. I have long advocated using those roofs for food and energy self-sufficiency, through garden spaces and solar collectors. The report points out that solar hot water is 60-70% efficient–far better than photovoltaic (solar systems that change sunlight into electricity). In my own very non-urban house, my experience bears this out. Our solar hot water system works extremely well, but our photovoltaic panels generate a much smaller percentage of our energy than I’d hoped. The three hot water panels immediately sliced out a big part of our electric bill (we had been heating our water with electricity), while the four PV panels made a much smaller reduction.

Better still, says the report, would be a crash program to retrofit existing buildings with low-energy light bulbs and capture the heated or cooled waste air that escapes (often because tenants in overheated apartment buildings actually keep windows open in winter!).
Combine that with a serious program to switch from cars and trucks to other transit alternatives, and NYC would slash its energy use.

While this report mentions a number of technological alternatives to conventional fossil fuels, I feel one area where it’s weak is in evaluating those technologies. It gives lip service to the major problem of food displacement if there was a widespread switch to biofuels, but doesn’t go into any detail. And then it brings up tired dead horses with high energy and pollution costs, such as oil shale extraction. Haven’t we learned something in the last 30 years?

Still, this report has enough easily- and cheaply-implemented strategies to be well worth a look–as long as we use a critical thinking filter to evaluate the ecological and dollar consequences of each recommendation.

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…And they should be trying to invest in this.

In three days at Book Expo America, I saw one technology that could really alter the world.

Because FedEx’s whole model is based on the need to transport paper around the world quickly–in situations where fax or e-mail isn’t practical for one reason or another. Situations that require a physical signature on an original document. FedEx, DHL, UPS, USPS, and all the other courier services need to know that the real business they are in at least as much about transporting signatures as in transporting large documents that would be unwieldy via electronic technologies.

Frustrated by the demands of wearying multicity author tours, acclaimed novelist Margaret Atwood was signing for a package on an electronic tablet. I’m sure you’ve done it. Mistakenly, she believed that she was actually creating a physical signature on a piece of paper, remotely–so, she thought, why can’t I sign a book in my house? After all, it’s been possible for years to do author events by video or audio, remotely. Why not a long-distance book signing?

And now she can. Using two-way videoconferencing, she can interact with a fan or group of fans anywhere in the world, and when a bookstore staffer puts a book under the pen at the other end, she can inscribe and personalize the book.

Interestingly enough, a lot of the company’s promotional material focuses on the “Green” feature: the amount of carbon saved in not flying. Of course, the author who doesn’t have to slog through international border crossings, airports, hotel rooms, and the rest of the grind may or may not be thinking about carbon offsets. And, of course, it’s going to be waaaay cheaper than a year’s worth of book tours–though once the novelty wears off, readers/fans may not find it as satisfying as a real in-person appearance.

Atwood’s company is called Unotchit and the product is Long Pen (TM). I couldn’t find any pricing information on the site but I’m sure that in most cases, a bookstore or other venue will install the device and then loan out the writing tablet (and, if necessary, the video cam) to the author, so the equipment cost will be relatively manageable. And I’m guessing, ironically enough, that a lot of those tablets and cams will be shipped by FedEx

This has huge implications–not only in publishing but in sports, finance, real estate (think about closings with absentee owners), music, international business, and probably dozens of other industries.

You heard it here first.

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The more I learn about biodiesel, the less convinced I am that it is anything more than a temporary feel-good “solution” with problems of its own.

Keep in mind that oil and coal are biofuels: when we burn them, we are burning fossilized plant matter from ages long past.

I don’t have a problem with biodiesel that uses waste oil from fast food restaurants, etc. But when crops are grown to be converted to energy–and that’s what will happen if there’s large-scale conversion to biodiesel–there are a number of issues. To name a few:

  • Corn grown for energy displaces corn grown to feed both humans and animals, and that could mean spiraling dairy prices, among other things
  • Transportation and processing issues, including fuel consumed, increased truck traffic, and greenhouse gases/toxic wastes emitted, are usually not factored in
  • Soybean plantations for energy, for soy-based “environmentally responsible” inks, and so forth, are a major cause of rainforest destruction in Brazil (if that sounds far out, look at this article in National Geographic–not known for its alarmist visions, but known widely for its accuracy in reporting)
  • As for carbon credits, I never liked them, any more than I liked the pollution credits of 20 years ago. They are nothing more than a license to pollute. While buying carbon offsets is certainly better than not buying them, bringing down the level of pollution and greenhouse emissions and global warming impact are better strategies to me than polluting and paying.

    I do think massive tree planning is a good thing, and if the offset programs enable that, it’s a start. But think of the environmental impact of buying a tiny and fuel efficient car instead of a Hummer–or better yet, walking or biking or taking public transit.

    So what are the truly Green approaches? Conservation and solar, for sure. Wind, geothermal, and small-scale hydro (especially approaches that don’t actually dam the stream), if done correctly. And little lifestyle changes that minimize resource use.

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    The well-known sustainable business guru Paul Hawken recently wrote that the presence of a decentralized and not-even-connected movement for environmental is not only a powerful force for change, but one for which there’s no precedent.

    Hawken actually tried to quantify the number of organizations working to adopt a river, or ease world hunger, or work for peace, or a whole lot of other causes. Small, grassroots groups–collectively numbering about two million organizations, and thus tens of millions of people. There’s no overal leader, no single agenda–but he sees these splintered fractions coming together as a definable movement for environmental and social justice, and having enormous impact.

    The promise of this unnamed movement is to offer solutions to what appear to be insoluble dilemmas: poverty, global climate change, terrorism, ecological degradation, polarization of income, loss of culture. It is not burdened with a syndrome of trying to save the world; it is trying to remake the world…

    And I believe it will prevail. I don’t mean defeat, conquer, or cause harm to someone else. And I don’t tender the claim in an oracular sense. I mean the thinking that informs the movement’s goal—to create a just society conducive to life on Earth—will reign. It will soon suffuse and permeate most institutions. But before then, it will change a sufficient number of people so as to begin the reversal of centuries of frenzied self-destruction.

    As someone who has been involved with grassroots movements since I was 12 or 13, I think he’s right. In fact, in my award-winning sixth book, Principled Profit: Marketing That Puts People First, I devote an entire chapter to the intersection of marketing and social change. I even included a case study about one social movement I started that defeated an extremely inappropriate development proposal–when all the “experts” said, “oh, this is terrible but there’s nothing we can do.” Well, we got thousands of people involved–and beat the “unstoppable” thing in just 13 months. (Note: the website hasn’t been updated in years–but it was a vital tool during the campaign.)

    Starting that movement is something I will always feel is one of my greatest accomplishments.

    There are a couple of books I want to write about the power of people to create social and environmental justice–and peace. In the meantime, I’m planning to start a high-level Internet discussion group for marketers who want to create social and environmental transformation. If you’re interested, comment here (with a way of getting in touch) or drop me a note at shel [at] principledprofit.com, subject line: Social Change Marketer Group (if you don’t hear back from me, check in again–email isn’t as reliable as it used to be!

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    Fedco, a cooperatively owned seed company–founded in Maine back in 1978 and specializing in serving organic growers–found itself facing an ethical dilemma when Monsanto, a company known for its experiments in genetic engineering and aggressive filing of intellectual property claims (criminalizing farmers for saving seed, even) announced it was going to buy its and best largest supplier, Seminis.

    Noted for its aggressive advocacy of genetically modified crops and its dominance in biotechnology, Monsanto will now have a major presence in the vegetable seed business for the first time. No one knows if or when they will incorporate transgenes into their vegetable varieties.

    The Monsanto buyout presented us with a serious ethical dilemma. In striving to carry the best possible varieties at reasonable prices, we have based our selections largely on the merits of the varieties, rarely on our supplier preferences. Could we be purveyors of Monsanto products and still sleep well at night? Many of our customers have depended upon Seminis’ good genetics. However much we may think we require these varieties in the short run, they come at a devastating social cost, ultimately the complete alienation of sower from seed.

    Fedco explained a bit about Monsanto and asked its customers to choose among several options, ranging from coding the Monsanto products in its catalog to eliminating them entirely. The membership overwhelmingly voted for immediate withdrawal. So, before the merger was consummated, Fedco bought a year’s worth of Seminis seeds and announced that there wouldn’t be any more.

    Will this cause a hardship? Yes. But the company has taken a principled position that I suspect will ultimately help–and the year of product it bought will buy time to experiment with different suppliers, different seed varieties.

    The company’s statement on this is well worth reading. I hope to get permission to post the whole thing, but in the meanwhile, just follow the link.

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    In the ‘who would’ve thunk it’ department. George W. Bush’s Crawford ranch turns out to be a model of environmental sustainability. And the surprisingly modest structure was built since he bought the property.

    I must say I was pleasantly shocked to read that the Bushes employ such forward-thinking technologies as geothermal heating and cooling, landscaping designed to keep the house cool in summer and warm in winter, even graywater recycling.

    Under a gravel border around the house, a concrete gutter channels the water into a 25,000-gallon cistern for irrigation. In hot weather, a terrace directly above the cistern is a little cooler than the surrounding area.

    Wastewater from showers, sinks and toilets goes into purifying tanks underground — one tank for water from showers and bathroom sinks, which is so-called “gray water,” and one tank for “black water” from the kitchen sink and toilets. The purified water is funneled to the cistern with the rainwater. It is used to irrigate flower gardens, newly planted trees and a larger flower and herb garden behind the two-bedroom guesthouse. Water for the house comes from a well.

    .

    Oh yes, and the funniest line in the whole article: a quote from the home’s architect, David Heymann:

    “We’ve got a lot of economies in the house,” he says, noting the Bushes may be wealthy, but they are “frugal people.”

    It takes a lot to get me to say Bravo to George W. Bush–but this house deserves a whole round of Bravos. And it deserves to be a model for the rest of the country; why is he keeping it such a secret?

    So…my question for Mr. Bush–if in your own private personal life you make such great choices, if you’re aware that the earth’s own technologies can provide all our energy needs–why is your own energy policy such an unmitigated disaster? You’re pushing disastrous technologies like nuclear, fossil fuels that get us into wars…and meanwhile you’ve quite properly created a private dwelling that uses only a tiny fraction of that used by a conventional house. In other words, you know from your own experience that all the green technologies you’ve been dissing and dismissing actually work.

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    Sunil Paul has a great blog entry about how he chose to get involved with environmental technology companies first and foremost to help “green” the world, and only secondarily to make profit. The profits, of course, followed.

    My favorite paragraph:

    But it doesn’t have to be a choice between social and economic goals. Clean energy is like the love child of John Muir and Adam Smith. It joins environmentalism with capitalism. Cleantech companies have great value not captured by the price of the good or service. Their entire business model generates excess social return. In addition, the energy market is huge, and is ripe for change – and so the opportunity for profits is tremendous.

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    Among some very intelligent calls, such as the inventor of the life-saving MRI (magnetic resonance imaging) technology, the National Inventors Hall of Fame has named John E. Franz, inventor of the herbicide Roundup.

    Pardon me while I puke.

    Roundup has been linked to cancer and many other diseases, as well as some severe pollution issues:

    Roundup is toxic to earthworms, beneficial insects, birds and mammals, plus it destroys the vegetation on which they depend for food and shelter. Although Monsanto claims that Roundup breaks down into harmless substances, it has been found to be extremely persistent, with residue absorbed by subsequent crops over a year after application. Roundup shows adverse effects in all standard categories of toxicological testing, including medium-term toxicity, long-term toxicity, genetic damage, effects on reproduction, and carcinogenicity.

    This kind of “fame” we can do without. Infamy is more like it.

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    I’m a frequent reader of Chris MacDonald’s Business Ethics Blog, and through Chris, I found Joel Makower’s list of Top Green Business Stories of 2006.

    This is must reading for those interested in sustainability and how the business world addresses it/markets around it.

    Chris himself explored one of those 10 issues, Facebooktwitterpinterestlinkedinmail