Business Failures Anonymous

Posted on Posted in People Helping People, Web 2.0/Social Media Tagged with , , , ,

My I-friend Kevin Lovelady is going after a market that few would dare to pursue: people who’ve failed in business.

Kevin, who has been a strong and consistent supporter of my Business Ethics Pledge campaign, feels that people who experience business failure feel “abandoned” and need resources. So he’s set up a blog, a Facebook page, and various other channels to offer free support to those in this situation. It’s certainly a growing market, and I’m sure he has plans to monetize it down the road. Though, from personal experience in the frugality market, I’m not sure if he realizes what a challenge that might turn out to be. I could, however, easily see it turning into a Web 2.0 or Web 3.0 community for mutual support, and THAT could open up many channels to success if it gains traction.

Anyhow, if you or someone you know had the legs knocked out from underneath your company, you might have a look. And Kevin best of luck!

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About

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com