Business Ethics Holding Steady: Austin Business Journal
Here’s some good news to start the weekend: The Austin Business Journal reports on surveys conducted among 5000 business leaders in 1985, 1993 and 2001. Looking at 16 different ethics scenarios, both the 1985 and 2001 surveys showed “increasingly positive” reactions.
There was a negative blip in 1993, interestingly enough. And that was before the big run up on dotcoms, and before the advent of the ethically challenged GWB administration.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com