BP’s Tacky Responses, One Year After the Deepwater Explosion
Does BP actually HAVE a working PR department? The latest bonehead self-inflicted assault on the company image was to prevent five Gulf residents, holding legitimate proxies, from entering the annual shareholder meeting they’d traveled all the way to London to attend.
This on top of the news that the company is suing the other companies involved in construction of the exploded rig for a combined $40 billion; BP has paid out about $4 billion in claims.
Boy am I glad I don’t have the job of making them look good to an increasingly skeptical public.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com