Best Example of Video Marketing I've Seen Yet
Unlike the GoDaddy valentine I wrote about last week, this one was not cheap. But it’s promoting a movie so they probably had a lot of the footage.
A set of three trailers for “The Secret.” After seeing the intro and the first trailer, I signed up for their mailing list–I’m ready to see this movie! The second and third trailers were significantly less impressive.
One particular thing that shows these people really understand marketing: once you’ve viewed any of the trailers, the finish screen gives you several viral tools I hadn’t even come across before: Furl, Blogmark, and Delicious. I think we’ll be seeing not only more really classy high-end videos like this (it even looked good on Windows Media Player, at both high and low bandwidth–while most WMP files look pretty jerky and crude on my system–they also offer Quciktime and Flash). Oddly enough, there were a lot more captions on the low-bandwidth version.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com