Ben Silverman: How NOT to do PR
Talk about a clueless company! First its PR department issues wrong information. Then when journalists pick up the story and cast the company in a negative light, they demand retractions saying the story was based on erroneous information–but not bothering to mention that the wrong stuff was supplied by them in the first place.
Read all the way down to see how they get their comeuppance–it’s sweet! The story in Ben Silverman’s PR Fuel is called “Shooting the Messenger“
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com