A Nuclear Critic Speaks to the Nuclear Industry—In the 1970s

David Vossbrink, APR, a PR guy who happens to be the president of PRSA’s Silicon Valley chapter, wrote in regarding my recent article on a PR site, “Seeing Past the “Spin”: Debunking Five Dangerous Myths About Nuclear Power.”

Vossbrink called my attention to a speech by the late safe energy activist David Comey, of Friends of the Earth. Comey, addressing the nuclear industry’s own Atomic Industrial Forum, told them they have a major credibility problem, and that he wasn’t afraid to tell them about it because he knew they would never follow his advice to tell the truth, and therefore remain easy targets.

Comey referenced a British spymaster, Richard Crossman, who was in charge of “alien psychological warfare” during World War II. He outlined 7 key principles that Crossman put forth in a 1953 lecture:

  1. The Basis for All Successful Propaganda is the Truth
  2. The Key to Successful Propaganda Is Accurate Information
  3. The Most Successful Propagandist Is the Person Who Cares About Education
  4. To Do Propaganda Well, One Must Not Fall in Love with It
  5. A Successful Propagandist Cannot Afford to Make Mistakes
  6. The Propaganda Must Be Credible to the Other Side, Not Your Own [empahsis mine]
  7. Understatement Succeeds Best [the Brits used understatement to make the Nazis think they were only bringing a portion of what they could, and that they could inflict far more damage on their enemy]

An aside: Interestingly, while trying to find his speech online (which was critiqued in a journal published February 1975, and thus must be no later than mid-1974), I came across Comey’s description of the fire at the Browns Ferry, Alabama nuke in 1975 (which could have been utterly catastrophic, but once again, we were lucky). The Browns Ferry reactors, among 23 US nuclear plants using essentially the same design as the failed Dai’ichi reactors in Japan, had to be shut down this week because of tornados. At least they didn’t wait until the tornado created a disaster, as the tsunami did in Japan.

Unfortunatley, Comey was right: the nuclear industry still can’t seem to tell the truth. And fortunately, I believe that Comey was also right about what that means;  it should be easy to undermine the nuclear industry’s credibility and overcome the juggernaut, to make it clear that we as a society will not tolerate the construction of a single new n-plant or license extension of an existing one, and that we need to take active steps to decommission the ones already in use.

Let’s prove Comey right—get out there and organize!

Note: I will be glad to send the PDF of Comey’s full speech–write me at shel (at) principledprofit.com, subject line Send David Come Nuke Speech. I was not able to locate it online.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com