A Fun Book About Marketing…A Great Strategy for Product Launch

Posted on Posted in Entrepreneurship, Marketing Techniques and Philosophies, Networking Tagged with , , ,

I read a lot of business books, and too many of them are so dry you could use them for sawdust.

Last year, I happened to meet Kevin Daum at a dinner party Sam Horn threw in Washington, DC (where neither of us live) and we connected quickly and personally. Kevin is a sales and marketing guy who has a similar approach to mine, and he’s also someone who can write. He’s even working on a book about Green business!

Kevin’s latest book, Roar! Get Heard in The Sales and Marketing Jungle, is a classic business parable of the sort popularized by Ken Blanchard. I’ve read a lot of these. What’s especially interesting about this one, in addition to the quality of the writing is what he calls the “3500-year-old sales process,” rooted in, of all things, the metaphor of the Four Sons from the Passover Seder.

And it’s impossible NOT to get the message that every company employee needs to know how to highlight the company’s strengths and points of differentiation, both in general and to specific types of buyers with specific concerns.

As a marketer, you can learn a lot just by watching this book launch. Kevin is doing something very smart: he’s building his preorder list months in advance. And he’s built in lots of try-before-you-buy (something else I recommend). He’s even managed to find a bcouple of independent bookshops to do discount coupons. So you can go visit https://www.awesomeroar.com/index.htmand see a brief video, grab a couple of sample chapters, and read dozens of blurbs (including one from me). and of course order your advance copy, if you’re so moved. You can also read Kevin’s wonderfully transparent blog about his “Quest for the Jewish Super Bowl Ring”: to launch as a New York Times bestseller (where he’s not afraid to discuss failures in the campaign as well as successes).

Not a big surprise either that Kevin is a master networker who’s asked a lot of important people to help out. I’m glad to be in that category, and happy to alert you to what he’s doing.

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About

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com