A 2-1/2 Year-Old Encounters the iPad

I was in my 20s the first time I ever saw a personal computer, and 27 before I had one of my own. That was three years before my older child was born. My kids grew up with computers. Now comes a generation that will grow up with personal devices. They may never use a mouse, a floppy disk will be something they can only dimly relate to (by analogy with USB drives, just as a kid who grew up with CDs might dimly understand that we used to play music on records).

This 5-minute video shows a two-and-a-half-year-old girl’s first encounter with an iPad. She’s highly verbal, speaking in sentences and even paragraphs. (My son was like that at that age, so I know it’s possible.) And that makes her an ideal test subject, because she can talk about what’s going on for her.

What pleasantly shocks me is the way she intuitively groks the user interface. Also, how she anticipates absent features that ought to be there, and sees some of the possibilities the technology presents. It probably would not have occurred to me to swipe my hand to the side rapidly to display another window of icons. But then again, I grew up with manual typewriters.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com