5 Easy Tips for Social Media Success
1. Listen before you talk.
2. Share advice and resources at least 8 or 10x as often as you self-promote.
3. Be friendly, helpful, and interesting; provide useful and accurate information that builds people’s trust in you.
4. Amplify your message across different channels, but only in ways that make sense and don’t annoy.
5. Reach out to others, both individually and in groups (as appropriate).
Using these rules, I’ve grown my business more from social media (all the way back to 1995) than anything else I’ve ever done to market my writing and marketing/publishing consulting services, and have also sold a fair number of books and other information products.