$400 Haircuts: A Shopping Lesson for John Edwards

Hey, Senator Edwards, if you think a haircut should cost $400, I’d be glad to give you some shopping lessons. After all, I’ve written books and operated websites on frugality for years. I’ll even give you a copy of my e-book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook. It’s got a whole chapter on frugal shopping.

Not only did you pay $400 each for two Beverly Hills haircuts, but you got your campaign to pay for it! Guess which campaign I’m NOT contributing to?

And the funny thing is, you’ve got hair any barber could manage. If you looked like, say, Cher, there might be some justification for spending $100 (though not for getting the campaign to pick up the tab).

BTW, I go to stylist, not a barber, and I get great haircuts. I get them two or three times a year, and pay $20 or $22 (I forget). I’d be glad to introduce you to my hair guy. He’s even a Democrat.

Yes, it’s a legitimate campaign function to look properly groomed. But using other people’s money for a $400 haircut, twice, is shameful. Let the campaign pay the first $20 or $30 of each–and you should reimburse for the balance.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com