Yesterday’s post dealt with measuring accomplishment to qualify for membership in the International Association of Earth-Conscious Marketers; today’s is about behavior.

Negative Screens (WHAT AM I LEAVING OUT? Please leave your thoughts in the comments section)
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Membership in the International Association of Earth-Conscious Marketers will not be open to anyone who claims to be Green. To provide value in the membership, members need to pass both accomplishment-based standards (employment, education/training, and/or volunteer work) and behavioral screens. We’ll talk about accomplishments today, and screens tomorrow

Here are some I’m thinking about:Read more »

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