Recession? Not at THIS Unusual Restaurant

Posted on Posted in Abundance and Prosperity, Marketing Trends/News

Sometimes, the secret of great marketing is to completely reinvent a business model.

Here’s Next, a Chicago restaurant that turned itself into a prepaid high-end supper club, selling out every ticket at $130 to $220, not counting your drinks.

There are no slow nights at Next, as every seat has been sold in advance, and thus no issues of cash flow. Tickets are nonrefundable, just as at the opera or the ballpark.

Customers create an account on the restaurant’s Web site and ask to be notified by e-mail when new tickets are available. When they are, the buyers return to the Web site to choose a date, time and table price. Then they pay.

If tickets are still available, that is. They go in seconds.

To the owners of this restaurant, the recession does not exist. They are providing an experience unobtainable anywhere else, and people are beating down the door.

Thanks to @TroyWhite for sharing the link.

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About

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com