How to Write and Promote Your Book One Post at a Time

Nina Amir and I have known each other online for a few years now; we finally got to meet at the BEA Bloggers conference last week in New York. But I had the post scheduled long before then, as part of Nina’s blog tour. It’s alo an example of the kind of great material you’ll find in the upcoming series of e-books I intend to pubish as part of a series called Grassroots Marketing for Authors and Publishers.

Yes, I already have a single-volume book by that name. But as I’ve been updating and revising for the new edition, I decided it was a bit overwhelming to be just one book; there’s so much good new cool stuff on book marketing nowadays.

Nina’s expertise is blog-to-book—and interestingly both keynote talks at the BEA Bloggers day were from bloggers who had published books. And with that, I give her the floor.


How to Write and Promote Your Book One Post at a Time
By Nina Amir

If you want to create an author’s platform, a fan base, a tribe, a community, even a movement around your book, or around the idea upon which your book is based, the most effective or inexpensive tool you can use to achieve this goal is a blog. And if you want promote that book or idea from the moment you write the first word of your manuscript, you can do this quickly and efficiently by blogging your book. Simply write, publish and promote your book one post at a time on the Internet.

With a blogged book you write your book from scratch in post-sized bits and publish them in cyberspace. In the process, you promote your work and develop a fan base for your book (and for yourself).

To blog a book and create both a successful book, one that sells later to readers and to publishers (if you desire), and successful blog, one with a large or growing blog readership, follow these eight steps.


  1. Choose your book topic carefully.  Make sure the topic you plan to write interests you and interests a lot of other people but also is one about which you feel passionate.
  2. Evaluate your book’s success potential. See your book through the eyes of an acquisitions editor. To do this, go through each section of a book proposal and accumulate the necessary information as an evaluation process.
  3. Angle your topic: Consider if you need to angle your book differently to make it unique in both the book store and the blogosphere.
  4. Create a content plan. A table of contents works for nonfiction. For fiction or memoir, map out your story arc or create a timeline. Include material that will not appear on your blog.
  5. Write your book in post-sized bits. Blog posts are short–250-500. Break your nonfiction chapters into many subheadings or sections. For fiction or memoir, divide your story arc and time line into vignettes or scenes.
  6. Blog 2-7 times per week. Write a short bit of your book (a post) in a word processing program to create a manuscript. Then copy and paste this into your blogging program, and publish it.
  7. Share your posts on social networks.  Include a link to your most recent blog post in your status updates on your social networks.
  8. Edit your manuscript. Take the time to revise the first draft you created, and hire a professional editor to give it a final polish.

If your blog and book stem from your sense of passion and purpose, you have the opportunity to build something larger than a blog community. You can create a movement—inspire people not only to gather around your blog and buy your book but to go out into the world and take action. In this way, your fans promote for you by sharing your blog posts and by taking on your cause.


About the Author

 Nina Amir, Inspiration-to-Creation Coach, inspires people to combine their purpose and passion so they Achieve More Inspired Results. She motivates both writers and non-writers to create publishable and published products, careers as authors and to achieve their goals and fulfill their purpose. She blogged her book, How to Blog a Book, Write, Publish and Promote Your Work One Post at a Time (Writer’s Digest Books), in five months. Find out more about her at or


Green/social change business profitability expert Shel Horowitz shows businesses how to turn poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance--??while making a good profit. An international speaker and bestselling, award-winning author, his 10th book is Guerrilla Marketing to Heal the World.

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