Category: Social and Economic Justice

By Posted on Posted in Advertising, Corporate Social Responsibility, Demographics/Psychographics, Marketing Techniques and Philosophies, People Helping People, poverty, Social and Economic Justice Tagged with , , , ,

Editor’s note: I like to say that my blog “covers the intersections of ethics, politics, media, marketing, and sustainability.” But I think this may be the first post in six years of blogging that touches on all five.

Levi’s “Go Forth” Ad

Chris Brogan’s blog brought my attention to a Levi’s ad called “Go Forth”—one of the most thought-provoking ads I’ve ever seen.

“A long time ago, things got broken here. People got sad, and left. Maybe the world breaks on purpose—so we can have work to do.” The young girl narrator says this, and a bunch of stuff about the pioneer/frontier spirit.

The ad shows a lot of images of a distressed town, Braddock, Pennsylvania—but also images and especially narration of hope and achievement. The people in the ad are not professional actors, but Braddock residents, apparently.

How I reacted

To, me this ad was about a company wanting to make a difference in a town. Yes, I noticed everyone was wearing Levi’s—but I didn’t pick up a message that I should buy its blue jeans. I got the message that it’s my job to make a difference in the world, no matter what I happen to wear.

Now, I confess—As an entrepreneur motivated more by creating social and environmental change than by making a monetary fortune, I am exactly who this ad is directed at. And I was fascinated. I took the rare step of typing in the link that was displayed on the video to find out more: Levisgoforth.com.

[Side note: In my book, Guerrilla Marketing Goes Green, I attack the conventional wisdom that you need seven or more touchpoints to create action. I argue instead that if you match message to market exactly, even a single impression may be enough. In this case, I took action immediately, on my first exposure.]

The Shocking Call to Action

Fully expecting a corporate rah-rah site about how Levi was helping communities, I was rather shocked to find a third-party site about the project, and one that was fairly critical of the company (click on the Go Forth and Facts pages). The site is anonymous, though there is a contact-the-site-creator link, which brings up an e-mail address for someone named Brett. Obviously, this link was added later, and not by Levi’s.

Apparently, Levi’s made a one-time million-dollar investment in the community, which is being put to good use creating artist spaces and the like. The effort has the active support of the mayor, but apparently is somewhat controversial in town. But the site attacks Levi’s for treatment of workers, shipping all its manufacturing jobs overseas, and environmental violations, as well as for trying to make the problems go away with a one-time infusion of cash. It says, “We all want to see Braddock Prosper we just have different solutions” (punctuation and capitalization are from the original).

What’s really odd to me is that this third-party intervention is the only call to action. Why didn’t Levi’s have one of its own? They get me all worked up with a feel-good surge of “I can do something,” and then utterly drop the ball.

If you’ve followed my work, you’ll know I’m not usually a fan of image-only advertising (though I’ve seen it serve some powerful purposes, even on campaigns I’ve been involved with). I believe strongly in having a call to action. That is particularly true when you use such deep emotional hooks as this ad does. Why leave people with no place to go? Why not harness that energy?

A Different Reaction

I asked my wife, novelist Dina Friedman, to view the ad. Although she teaches in a business school, she’s not an entrepreneur. But like me, she is an activist. Her reaction was quite negative: “They’re trying to tell me that their blue jeans are a way out of poverty. If they want to show corporate responsibility, why not run an ad highlighting what they’re doing for this community.”

How About You?

View the video. visit the go forth site. And tell me what you think. Please post your comment below.

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By Posted on Posted in Demographics/Psychographics, Diversity, Social and Economic Justice Tagged with , , ,

This post is part of today’s worldwide BloggersUnite event, Empowering People With Disabilities.

As my Boomer generation ages, and as our parents move well into the elder category, I reflect often on something I learned as a young organizer with the Gray Panthers (1979-80): the idea that society had best learn how to incorporate people with disabilities into active daily life, because most of us were going to grow into that category sooner or later. Accidents, injuries, degenerative diseases, and the general aging process mean that most of us can’t physically do some of what we used to do.

But it certainly doesn’t mean we can’t be useful and productive. Role models are all around us. My Gray Panther chapter leader was a woman in her 70s who could barely see or hear and had some walking disabilities. She could still give fiery speeches once I brought her to the senior center we’d be speaking at that day–and at age 70, she’d taken up yoga and become a vegetarian.

In fact, long before there was consciousness about disability rights, I was raised reading about some of the intellectual and artistic superstars with disabilities. Helen Keller is the most famous, a widely respected author, speaker, and thinker who could neither see nor hear. Also, the inventor and scientist Charles Steinmetz and President Franklin Roosevelt, among others. Grandma Moses, one of America’s most famous painters, never picked up a brush until age 76–and that left a 25-year career as an artist before her death at 101.In our own era, physicist Stephen Hawking comes to mind.

Now, with disability activism and a much greater visibility following the 1988 Americans with Disabilities Act, we see over and over again the talent and resources we had lost by shutting people with disabilities away and out of the mainstream. We’re a long way from full equality, but we’ve sure made progress.

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By Posted on Posted in Democracy, Politics, Social and Economic Justice Tagged with , , , ,

The Senate can’t pass a jobs bill or a carbon cap bill, but had no trouble finding $60 billion for war.

All I can say to the Senate is, shame on you people! You’ve got your priorities all wrong.

And I can also say to Progressives that we need to reclaim the discourse in this country. If we don’t create pressure for change, we get the same old same old, even from the administration that was elected on a platform of change. Let’s get out there and make some noise.

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By Posted on Posted in Diversity, language, People Helping People, Shel's Personal Life, Social and Economic Justice, Transparency vs. Secrecy Tagged with , ,

My friend Ken McArthur blogged about his internal struggle in not confronting racist remarks from his substitute barber. I gave him this advice:

It’s not too late. Go back and find him. Tell him, in a respectful, not angry way, “Ever since you cut my hair, I’ve been thinking about some of the things you said and how much I disagree with them. I’ve been beating myself up for not challenging your racism when you expressed it. So today, I’m going to stop beating myself up and tell you that I didn’t appreciate your put downs of those who look different from you, and I’ll not have you cut my hair again.” Then stand still and listen for dialogue. It may be quite vitriolic, but you may be able to go deeper. And you owe him that much.

You do this, not for his soul, but for yours. But there may be a side benefit of reaching his, too (maybe not right away).

Thanks for being brave enough to share this post. I look forward to the follow-up post about what happened when you went back. And how lucky you are that you have the opportunity to “undo the not doing.” I can remember a couple of incidents in my teens where I failed to interrupt racism or sexism on the street and never knew the identities, never had the chance to back and make it right. 40 years later, I still feel guilty.

Mind you, I’m no saint. I have successfully confronted oppressive behavior at times, left it unchallenged at times, and confronted the behavior without effecting any change at other times. Once I got an obscenity-laced tirade directed at me by name and religion, and that was scary (she later called up to apologize). But I’ll always be proud of the time I intervened with a child whose mother was about to lose it over his tantrum in the supermarket (I got the kid laughing by quacking at him)–and always be ashamed that I did nothing to intervene years earlier when a man was verbally abusing his girlfriend on the streets of New York.

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By Posted on Posted in Business Ethics, Democracy, Energy & Sustainability, General Commentary, media-general, Politics, Protests and Crackdowns, Social and Economic Justice, Socially Responsible Investing Tagged with , , , ,

Rarely do I open up my morning paper and see even one positive story among the day’s major news. Today—though I already knew about two of them from other sources—there were three:

1. The Wall Street Reform Bill has passed both houses of Congress. Is it everything I want? Of course not. Is it more than I expected from this stalemated Congress? You betcha.

2. BP finally seems to have capped the torrent of oil from Deepwater Horizon. A lot of wait-and-see before claiming victory, but at least for the moment, no oil is pouring out.

3. Overwhelmingly Catholic Argentina passed same-sex marriage rights legislation, striking a major blow for equality and human rights. The bill, according to NPR’s All Things Considered last night, has the support of an astonishing 70 percent of the population. Major demonstrations helped sway the legislators.

A very good news day, all in all.

Footnote: My local paper, the Daily Hampshire Gazette, ran all these stories in today’s first section. But its news pages are only open to paid subscribers, so I’ve linked to other sources.

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By Posted on Posted in Business-general, Energy & Sustainability, poverty, Social and Economic Justice Tagged with , , , , , , ,

Carmen, Costa Rica: A banana tree is a graceful thing, especially when it gets old and tall. Thousands of acres of bananas may look beautiful, but to me, the vast plantation was the most depressing place I saw in Costa Rica.

Carmen is a company town. Both Del Monte and Chiquita have facilities there, and the banana fields stretch for miles, broken only by thin strips of border plantings separating the fields from the roads and from each other, or by the drab company houses and the packaging facilities.

Most of our trip around Costa Rica has involved protected wilderness areas, and we’ve seen what bananas look like in nature; they grow a few here and there amidst the astounding biodiversity of the rainforest. Thousands of trees in orderly rows would not be found in nature.

A nearby organic farmer told us that this kind of monoculture requires enormous amounts of pesticides and herbicides. Not so good for the planet in this country that prides itself on its eco-consciousness.

That claim is somewhat at odds with what we observed and heard. Yes, the country has done a great job on land preservation, putting aside 25 percent of the country as protected areas. But we saw a lot of people applying pesticides (usually not wearing protective gear) on the fields along the roadsides. We saw almost no organic products in the stores. And a coffee merchant told us that hardly anyone rows organically because the yields are too small (something that’s even more true on a biodiverse farm, where farmers have to harvest different crops in small amounts and develop markets willing to take those small amounts). My guess is that in such a humid climate, it’s really hard to keep the pests down. Even the much smaller banana farms we saw protected the fruit from animals and insects with blue plastic bags (which then make it much easier to harvest the fruit, too.

And then there’s the matter of conditions for the workers. We met someone who had interviewed some of them, and she told us the spraying is done aerially and the workers are unprotected. They work 11-hour shifts with no break and get paid strictly on piecework.

I understand now why I once heard an interview with Barbara Kingsolver, promoting her wonderful locavore book, Animal, Vegetable, Miracle, about eating locally. She said, “some of my friends gave up meat to make the world better. I gave up bananas.”

I’ve been buying only organic bananas for a few years; I think I need to find a source for bananas that are not only organic, but fair trade. The way they are grown commercially is not sustainable, and doesn’t make me feel very good.

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By Posted on Posted in Business Ethics, Democracy, Ethics in Government, Peace and War, Social and Economic Justice, Socially Responsible Investing, Uncategorized Tagged with , , , , , ,

Africa (South Africa, in particular) gave us the Sullivan Principles, which outlined investment strategies to move toward ending apartheid. At the time (1977), I thought it was way too little, way too late, but I came to appreciate that for its time, it was revolutionary: perhaps the first declaration by corporate America that they had a clear role to play in improving conditions around the world. And this was not so long after the US has been involved in such disgusting maneuvers as (to ame just two among dozens of equally awful examples) overthrowing the democratically elected governments of Mossadeq in Iran (1953, in the interests of the Anglo-Iranian Oil Company) and Arbenz in Guatemala (1954), on behalf of United Fruit)—actions that have had horrific consequences down to the present day in Iran and through at least 1996 in Guatemala.

Now, Ron Robins, of Investing for the Soul, postulates that Africa is on the brink of an explosion in socially responsible investing. It’s a very interesting article, and among his points are these:

Worldwide, SRI now accounts for 1 of every 9 dollars invested. However, even though Africa was a pioneer in this field (not just with the Sullivan Principles but also the Johannesburg Stock Exchange’s first-in-the-world SRI index), it has lagged—but rapid growth appears to be imminent.

Go and read it.

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By Posted on Posted in Democracy, Ethics in Government, Politics, poverty, Social and Economic Justice Tagged with , , ,

A self-styled “Don Quixote,” Juan Del Rio ran for County Board of Supervisors in a conservative district near San Diego. These are his reflections just before the election (he lost, but the Democrats cumulatively got enough votes to force a November vote).

Guest blog by Juan Del Rio

May 28, 2010

Dear friends and supporters,
There’s a great write-up about my campaign on the front page of today’s La Prensa (Click here to read it). Daniel Muñoz compares me to Don Quixote – he even says I look the part! I’ll take that as a complement. These days, as I watch the devastation in the Gulf of Mexico unfolding, exacerbated by the deceit and greed of multi-national corporations and the failure of our government to protect us and our planet, before, during and after this man-made catastrophe, I think we will need an army of thousands of Quixotes to fix the mess we’re in.

As we move into the final week of my first foray into politics as a candidate, I have my doubts about “fixing the mess” via our election process. This experience has given me a more realistic perspective about how our democracy works, a new respect for those few who go into the electoral battle for the right reasons and a heightened disgust for the deceitful machinations used to manipulate the outcome of our elections. Here are some of the lessons I’ve reluctantly learned over the past few months:

Lesson #1: Elections have little to do with qualifications to perform the job. 

One might think that the job of running our county would require someone well-versed in urban planning and social services, who understands and cares about the present and future ramifications of decisions on human beings and the environment, and who has the proven ability to quickly size up a situation and to propose fair and viable solutions. But that’s not what wins elections. In order to win an election, a candidate must have money, time, connections, charisma and public speaking skills. Actual experience, qualifications and genuine concern are helpful but not essential.

During the course of my career in public service, I have been appalled by the pervasive incompetence of most of our elected officials. Government is supposed to exist to serve the people, but decisions are more often made based on what will advance an official’s political career than what’s the best solution. I understand now why so many unqualified people occupy public office. A campaign should be a job interview where voters get to evaluate which candidate is best qualified to perform the task, but that’s not how it works – see Lessons #2 -4.

Lesson #2: Campaigns cost gobs of money and how you get that money may be limited by the law, but not the true spirit of fairness.

There are only two ways to get the funding you need for a campaign – put in your own money or beg other people for contributions. If you are a working-class person who is running for office because you think you might be able to do a better job than the lying, scheming, arrogant slimeball who is currently in office, the first thing you need to do is to find people willing to give you the money to finance your campaign. Unless they share your altruistic motives, you’ll be hard-press to convince anyone to invest in wistful windmill chasing. That’s why I strongly support Prop 15, which would be the first step toward public campaign financing.

Needless to say, since I am campaigning to represent the needs of the poor (including unemployed and under-employed workers), I haven’t raised much money. I’m painfully aware that my supporters’ $5 contributions are a stretch for them and their faith in me keeps me going, but it won’t cover the cost of yard signs, or mailers, or much else. You might have noticed that there is no candidate statement for Juan del Rio in the Sample Ballot – that’s because it costs $1,310 to have your statement listed (in addition to the $1,430 filing fee). That was my first tip that the odds are decidedly stacked against a candidate who has an intimate understanding of what life is like for the majority of citizens. If you have a few dollars to invest in this campaign, it would really help in these final days. Please send your check to Juan del Rio for Supervisor 2010, 6675 Linda Vista Rd. #2, San Diego, CA 92111 (include your occupation and employer if your check is $100 or more!)

Lesson #3: Campaigning is a full-time job.
If you are a working person who needs to work a full-time job to pay the bills (or like myself, a person holding down two jobs just to make ends meet) you probably shouldn’t even consider running for office. I haven’t had the luxury of time to walk precincts, and to make things worse, many interviews and events are scheduled during the 9-to-5 workday, so participation means the loss of a day’s pay. I can’t help but wonder if these things are planned this way to cull the working class from public life. In any case, I now appreciate the personal sacrifice candidates and their families make to run for office. I think I’ve come a long way in my public speaking skills and I really enjoy talking to voters, especially when I have a conversation with Spanish speakers who are delighted to talk with a bilingual candidate. I can see where this would be much easier if I was retired or wasn’t trying to keep up 2 jobs.

Lesson #4: Anything goes – except, it seems, honesty.
Judging by some of the trickery going on with Ron Roberts, you’d think elections were all about winning and keeping the people in power who will preserve the status quo. Every day I get another slate mailer in my mailbox that makes me furious. These are designed to look like they come from the Democratic Party. They have titles that say “Voter Information Guide for Democrats” and “Democrat Election Guide”. They have almost all Democratic Party candidates featured, so it’s easy to think that the mailer is coming from the Democratic Party. One even said: “OFFICIALLY Featuring Every Statewide Candidate and Proposition Endorsed by the CA DEMOCRATIC PARTY”! The catch is that the Supervisor’s race is NOT a “Statewide” race, and it’s not even a partisan race. So the fact that these mailers all have Ron Roberts listed as the candidate for Board of Supervisors, implying that he is: 1. a Democrat and 2. endorsed by the Democratic party, is as close to outright fraud as you can possibly get without getting arrested. Unless a voter is actively involved in politics, they probably won’t realize that they are being deliberately misled. That’s what money buys you in politics. But what does it say about Ron Roberts, that he has to resort to such fraudulent, deceitful practices?

Remember all that stuff they taught in civics class about how even a poor kid can grow up to be president… that a democracy is a government of the people, by the people, for the people… that we have a say in our government… As I said, this has been a very enlightening experience and I think Mr. Muñoz nailed it; I do feel a bit like Don Quixote! If you live in District 4, you can vote for this windmill-tilter of San Diego – Juan del Rio.

Warm regards,
Juan del Rio

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By Posted on Posted in Democracy, Politics, Social and Economic Justice Tagged with , , , ,

MarketWatch is not normally known as a hotbed of progressive thought. Yet that’s where this scathing critique of Obama from his left side appeared, under the title, “How Obama is Failing Investors” by Paul B. Farrell. It was published on the one-year anniversary of Obama’s inauguration, and still very much worth reading.

Here’s a little taste:

You are failing us. Many people now question voting for you, and your ‘fat-cat bankers’ are destroying capitalism and democracy.

A year ago, millions of Americans — investors, taxpayers, consumers, voters — came together, uplifted by the “audacity of hope,” inspired by a vision of “change we can believe in,” heartened by “bold and specific ideas about how to fix our ailing economy and strengthen the middle class, make health care affordable for all, achieve energy independence and keep America safe in a dangerous world.”

“Yes, we can” was the rallying cheer. You were the game-changer after the Bush-Cheney fiasco. What happened?

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By Posted on Posted in Business Ethics, Media Ethics, propaganda, Social and Economic Justice Tagged with , , , ,

It’s really hard to imagine that anyone could take seriously the nonsense—make that the total falsehoods—spewed by the likes of Rush Limbaugh and Glenn Beck. It would make for good humor, except that people believe these shameless harlots who have dedicated their lives to the service of corporate greed and gratuitous attacks on progressives (or even liberals).

Limbaugh has crammed his foot even farther down his mouth than usual a few times lately. Two examples: He blamed environmentalists for the tragic oil spill in the Gulf of Mexico, and he blamed the United Mine Workers of America for failing to head off the 29-fatality disaster at Massey Energy’s Upper Big Branch coal mine in West Virginia.

Let’s look at the Massey case. Talk about blaming the victim: Early in his career as CEO of Massey, Don Blankenship broke the back of the UMWA by refusing to honor the industry agreement and demanding that the union bargain individually with Massey’s 14 subsidiaries. This was 1984, during the notoriously anti-union presidency of Ronald Reagan.

Thus, Upper Big Branch, like many Massey mines, is non-union. The union has tried to organize there repeatedly. And the government has repeatedly cited the mine for safety violations, closing it 61 times in the 15 months preceding the explosion.

Now, the really interesting part: According to “How King Coal Killed the Union Man,” by Lauri Lebo, published in the May 15 issue of the Washington Spectator union mines are far, far safer than nonunion You need to be a subscriber to read the article, so let me summarize some of the findings:

  • 254 of the 284 miners killed in the US since 2002 were in non-union mines
  • 25 percent of American miners belong to the UMWA, but union members accounted for only 11 percent of fatalities
  • Safety inspectors at union mines have the power to shut down mines operating unsafely; in non-union mines, the inspectors are absent, and workers can be fired for calling for inspection
  • Even without an on-site inspector, Upper Big Branch was cited by the Mine safety and Health Administration for safety violations 639 times from january1 2009 to April1 2010, but Massey uses a funky procedural maneuver to block meaningful sanctions

    How does Limbaugh sleep at night? He is a propagandist, not a journalist

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