Category: Demographics/Psychographics

By Posted on Posted in Demographics/Psychographics, Diversity, Politics, Psychology Tagged with , , , ,

Jumping in on a long discussion about online bullying in LinkedIn discussion groups and people hijacking discussions, I found a need to add my two cents. (You may need to be a member of that discussion group to see it–not sure).

 

OK, I write as a US-American who has traveled widely and made a point of meeting and talking with people of the cultures where I was visiting (often through homestays, as well as through conversations on bank lines and public transit, etc.)

1. Yes, like every other country, the US has its share of boorish, know-nothing, blinders-on bigots. The difference: in the US, they tend to have more money and power, and more influence on the news media and the political, umm, “process.” And the media, in turn, influences those citizens who get their news from TV toward a very distorted worldview, driven by celebrity “news” and the things that TV execs think hold people’s interest in a newscast: fires, terrorism, natural disasters, and all the other “if it bleeds, it leads” crap.

2. However, the US also has millions of people who care deeply about the world, actively work to learn more about it, and engage in citizenship in a deep and true way (as do most other countries). Many of these folks have at least a functional grasp of one or more languages other than English—unlike the mainstream US population.

3. I’d encourage several of the posters to get out more. Meet your neighbors. Find people who agree with you, and those who don’t. Have open-ended, nonjudgmental conversations. You may be surprised at what you find. I know I was, when I started doing just that back in the mid-1970s. I have many friends with whom I acutely disagree on politics. Sometimes we argue. Sometimes we find other topics where we have common ground. The way to break down stereotypes is to engage with people.

I’ve done this an an organizer, too–for example, running for City Council on a platform focused on affordable housing, traffic safety, and honest/open/transparent government: “Mom and apple pie” issues that cross all demographics. If I had come out right away with an agenda of peace, economic justice, and environmental restoration (back in the 1980s and early 90s when I was a candidate), I would have been dismissed as “too radical”–but we could build consensus around the need for stop signs and crosswalks at dangerous intersections.

Later, I founded a successful campaign to save a threatened local mountain. Once again, I was able to make common cause with people who vehemently disagree with me on a host of other issues. But they could agree on saving the mountain.

And meanwhile, I go out to coffee with my Republican neighbors when I happen to be free on a Wednesday morning. We have fun, share stories of the neighborhood and its past and present residents, and sometimes get into it about politics.

The person who I disagree most strongly with is a fascinating guy, retired from a career as a TV news cameraman with a major network, including much experience abroad in various hotspots. I consider him a friend, but our views are worlds apart. He is a true Tea Partier, and I am basically a Green who usually votes Democratic since there are no viable third parties in the US. I think the others who attend these gatherings are actually amused when we have at it.

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By Posted on Posted in Abundance and Prosperity, Business Ethics, Business-general, Corporate Social Responsibility, Democracy, Demographics/Psychographics, Energy & Sustainability, Entrepreneurship, Environment, language, media-general, Politics, poverty, Social and Economic Justice Tagged with , , , , , ,

A libertarian participant on a LinkedIn discussion group posted,

how does business do anything to make you miserable ??

dont like their products then dont buy them

without biz making those things you would [be] naked growing your own vegetables in the wilderness

My response:

William: I know you espouse libertarianism but I don’t think of you as naive. I was once a member of the Libertarian Party, and still see a great deal of merit in libertarian approach to foreign policy as well as civil liberties; I would love to see Ron Paul as US Secretary of Defense, because if HE were willing to go to war, the situation must be dire indeed. But when you write,

You come across as VERY naive. Or are you pulling our collective (yes, a loaded word in libertarian circles) chain?

Consider…there are many corporations that do great things, create reasonably enjoyable workplaces, and work to heal the planet. BUT, worldwide, there are others that 1) create utter misery for their employees (think about the sweatshop workers in the factory that burned in Bangladesh a year or two ago); 2) pollute and destroy the neighborhoods they’re located in, causing severe adverse health effects for their neighbors and others; 3) rape the earth for their raw materials and then dump the toxic leftovers back on the poor, beleaguered planet, taking no responsibility for their actions.

You will say to #1 that no one forces people to work in slave conditions; they could just go off and start their own business if they don’t want to work for “The Man.” I did that, and from your ID line, it looks like you did, too. But that’s disingenuous. Not everybody can think through that alternative, not everybody has access to even a sliver of capital. If you’re making barely enough to keep your family from starving and from being thrown out of your one-room shack, even a few bucks will be too much.

I started my own business with $200. I was pretty poor at the time, but I did have the $200 (and even a bit more) in the bank. And I had to survive during the very lean start-up phase. At the time (1981), I knew almost nothing about marketing and was in a community that had little use for the service I was offering. I made $300 the first 6 months—before we moved to a more supportive community—and lived on a mix of rapidly depleting savings, odd-job income, and what my wife-to-be brought in from her meager job at a restaurant. But I had that luxury! I had a couple of thousand in the bank that I could draw from. Many people in developing countries, or even in our own inner cities and poor rural areas, do not. If they have no job and they start a business that isn’t immediately viable, how do they eat?

I would have more respect for the libertarian position if it accepted responsibility for #s 2 and 3. But libertarians discredit themselves with me when they claim that it’s their right to plunder the earth because they got there first, and that it’s perfectly OK to extract the resources, pollute and dump wastes just because of that arbitrary fact.I don’t object to profit; I make a chunk of my living writing and speaking about how to be a better capitalist, after all. But I have no respect for businesses that claim they have every right to privatize their profit while externalizing—dare I say socializing—the harm. A true libertarian would see overharvesting and pollution/dumping as theft from others, forcing them to incur economic costs to clean up someone else’s mess. But somehow, the libertarians I know sound a theme more like “we got here first, too bad for the rest of you, and the mess is not our problem.”

Libertarians often cite economist Milton Friedman on the social responsibility of business to maximize profits. However, even Friedman saw a need to limit business. I went back to the source: his New York Times Magazine essay of September 13, 1970. And to my amazement, I found that Friedman added some major conditions to his remarks. Here’s what he actually said:

In a free-enterprise, private-property sys­tem, a corporate executive is an employee of the owners of the business. He has direct re­sponsibility to his employers. That responsi­bility is to conduct the business in accordance with their desires, which generally will be to make as much money as possible while con­forming to the basic rules of the society, both those embodied in law and those embodied in ethical custom. (emphasis added)

At the very end of the essay, he quotes from his own textbook and repeats the qualifier, phrased a bit differently:

“there is one and only one social responsibility of business–to use [its] resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.” (emphasis added once more)

To put it another way, in this essay, Friedman was totally willing to concede that self-rule doesn’t always work in the business world. Government is needed to keep business from exercising its self-interest at the expense of others’ self-interest and the wide society’s interest. Whether it’s a retailer avoiding the cost of health insurance by paying its workers so little that they qualify for government assistance or a manufacturer spewing poisons into the air and water and land, expecting that the government—in other words, the taxpayers: we the people—to clean it up,  I would definitely count as “deception or fraud”: the externalizing of responsibility for the mess.

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By Posted on Posted in Abundance and Prosperity, Corporate Social Responsibility, Demographics/Psychographics, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Marketing Trends/News, Socially Responsible Investing Tagged with , ,

A new report confirms (yet again) what I’ve been saying for years: consumers flock to companies that actively support companies with a clear environmental agenda. A survey of 31,000 consumers around the world reported:

• 21 percent of American consumers often or always bought a brand they perceived as more responsible over another in the past year.
• Factoring in respondents from other countries, that figure rises to 34 percent—that’s more than one in three
• 67 percent would like to make purchasing decisions based on social responsibility in the future.

And it’s not just consumers; it’s employees, too. Another study notes that an astonishing 71 percent of Americans would choose employment by “a company whose CEO is actively involved in corporate responsibility and/or environmental issues.”

Thanks to envirojournalist Debra Atlas for pointing me toward both these studies.

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By Posted on Posted in Business Ethics, censorship, Corporate Social Responsibility, Demographics/Psychographics, Diversity, language, Marketing Trends/News, poverty, privacy, Protests and Crackdowns, Shel's Personal Life, Social and Economic Justice Tagged with , , ,

Very interesting post on Business Week: “Can Small Businesses Start a Gay Rights Movement in Mississippi?”

I totally support nondiscrimination in any public accommodation or retail setting—and I’m delighted to see the “We don’t discriminate. If you’re buying, we’re selling” campaign in Mississippi. But at the risk of alienating some of my friends, l think service businesses–especially values-based ones—are a different case. Before you jump all over me—read the language I send to new prospects for my marketing and consulting services:

Please note that I reserve the right to reject a project if I feel I’m not the right person for it. This would include projects that in my opinion promote racism, homophobia, bigotry or violence–or that promote the tobacco, nuclear power, or weapons industries–or if I do not feel the product is of high enough quality that I can get enthusiastic about it.

Notice that this language doesn’t discriminate against a person or class of people–but it certainly does discriminate against a set of beliefs.

Now, if I reserve that privilege for myself, how can I possibly justify withholding it from someone else who runs a service business and has different values than mine?

Also, there’s a provider quality issue. If I were forced to write a piece of marketing copy for a product whose values I despised, I would do a terrible job. Even if I consciously tried to do my best, it would come out shoddy and insincere, because I wouldn’t believe in what I was promoting. By the same token, I can’t imagine why a same-sex couple would WANT to hire a homophobic wedding photographer (one of the examples cited in the article); the pictures will be terrible.

If you’re renting a room, buying a sandwich, riding a bus, patronizing a theme park…yes, you should have the right to be served. But if a service provider is being asked to use specialized skills to support a cause that service provider finds morally repugnant, I’m not at all sure we should coerce that behavior.

Please comment below. I’d love to get some good dialog going on this.

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By Posted on Posted in Activism, Demographics/Psychographics, Diversity, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environmenl, Green Business, Green Living/Green Lifestyles Tagged with , , , , , , ,

Buying local. Worker co-ops. Neighborhood resiliency. Community control. Does it feel overwhelming trying to track and sort out all of these community economy movements and buzzwords?

Writer Laura Flanders, Yes Magazine, and GritTV have collaborated to make it easier for the rest of us. They’ve launched a new feature called Commonomics, and the first installment is a nice roundup of some of these trends, told through the stories of people whose stories rarely make it into mainstream media.

The initial installment is called “Welcome to Commonomics: How to Build Local Economies Strong Enough for Everyone,” and OI recommend reading it.

 

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By Posted on Posted in censorship, Copywriting, Demographics/Psychographics, Diversity, language Tagged with , , , , , , ,

Reading a newsletter from a marketer I generally find thought-provoking, sincere, and personable, I was rather surprised to read an article where she took one of her subscribers to task for objecting to the word “sucks” on her home page.

To me, that word inserts an unnecessary barrier, the more ironic because she bases her whole approach on connecting person-to-person.

So of course, I wrote her a note:

As some one who does my best to–and *usually* succeeds–find the best even in the grumps (in that way, I’m like your late father, I guess)–may I put another possible interpretation out there? It’s likely that this person was just looking for an excuse to act out–BUT it’s also possible that he had good reason to be offended by the S word. I personally don’t use that word, because it can be can be interpreted as homophobic–being derived from a longer expletive that starts with a c, the first four letters of which represent the male organ (I’m not being a prude here by not stating the word, but I do have a goal of avoiding the spamfilters). For the same reasons, I don’t use the word “niggardly”, even though its etymology has nothing to do with the n-word–I don’t want people who don’t know that etymology to think I’m racist.

And there’s a difference between “plain language” and foul language. I grew up on the tough streets of the Bronx, and it was a minefield of F-bombs and other expletives–but I’ve lived in places where cursing is considered not just extremely rude but an offense against religion. So, take your choice–the left -wing or right-wing possibility of why he was teed off.

I don’t remember how I found your list, but I suspect I would not have subscribed if the first thing I’d seen was “disconnection sucks”. I have a thicker skin than to be offended, but there are always better ways to say it, and I would not have wanted to get into the network of someone whose language could have been interpreted as mean and deliberately offensive, because I surround myself with people who empower others and don’t denigrate them.

Luckily, I found you some other way (I have no idea how our paths crossed, actually)–and I know you to be a caring and empowering person. But think about the message you’re putting out here, intentionally or not. This is not so much a question of political correctness as it is of establishing unnecessary barriers. yes, I understand that you want to drive the wrong people away, and I respect that. I do the same thing. For instance, when someone approaches me about working together, there’s a paragraph in my reply that says,

“Please note that I reserve the right to reject a project if I feel I’m not the right person for it. This would include projects that in my opinion promote racism, homophobia, bigotry or violence–or that promote the tobacco, nuclear power, or weapons industries–or if I do not feel the product is of high enough quality that I can get enthusiastic about it.”

But I wonder if what your doing might drive the RIGHT people away too–especially since to me, it is so out-of-harmony with your real core message of marketing through the power of personal story.

I’ll be very curious to receive her response. And meanwhile, how about a response from you? Are curse words a barrier for you? Am I overreacting? Is she unnecessarily defensive? Why, or why not?

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By Posted on Posted in Demographics/Psychographics, Shel's Personal Life Tagged with , , ,

It’s amazing how much you can see on foot, if you just open your eyes.

I just took an hour-plus walk in Springfield, Massachusetts, from Baystate Medical Center’s Chestnut Building in the North End to the Quadrangle downtown, inbound on Dwight and returning on Chestnut. And I saw all sorts of things that I found fascinating (your mileage may vary—but as I always say, I became a writer because I’m interested in almost everything). Unfortunately, I didn’t have my camera with me, so words will have to do. Here’s some of what I discovered:

  • A spectacular blue, green, and pink Victorian house, as fancy as any of San Francisco’s Painted Ladies.
  • Not one, but three churches with Star of David motifs. One of them was obviously and one probably built as synagogues, but the third, a massive stone Catholic edifice with a medieval-style tower and an ultra-modern series of metal sculptures on the roof—could only have been built as a church. The star was directly over the main entrance.
  • The most graceful windows I’ve ever seen on a residence: the dramatically tall and elegant rounded windows on the Kimball, built in 1911.
  • Several blocks that must have once held graceful if run-down Victorians and still has a few—but most have been replaced by a tactless mix of tiny 1950s ranch houses and ugly 1970s or 1980s small duplexes. What a shame!
  • The vibrant blue art panels and gold trim on the sides of the Deco-era Massachusetts State Office Building, across from the railroad station—which I never noticed in many trips passing it as I picked up or dropped off someone
  • A former school from the late 19th century, built to resemble a castle (now housing for the elderly).
  • An enormous strip club decked out to look like a commercial block in New Orleans
  • The sprawling ante-bellum-Southern-mansion-style institution that might be part of Mercy Hospital, tall columns and all—sealed off with a chain-link fence and no trespassing signs, seemingly deserted except for one cluster of rooms with lights on. This building was sandwiched between another once-grand institutional building that had burned and been partially demolished—and a modern glass, steel, and aluminum office complex that doesn’t even have its walls yet.
  • A beautiful green antique copper clock tower on Main Street, viewed from up the hill on Chestnut near State where I couldn’t tell what building it was attached to.
  • Three gilded onion domes atop a Russian Orthodox church.
  • A sculpture all by itself on the Chestnut Street side of Museum Quadrangle, obviously part of the Dr. Seuss Sculpture Garden but one I’d never noticed walking around the quad—and another sculpture across from the Mass Mutual Center that looked like broken pottery.
  • The Two Mattoon nightclub is now a law office. Mattoon is a beautiful historic block that would be at home in Washington DC’s Georgetown or Brooklyn’s Park Slope. I didn’t walk it today, but crossed the western edge of it.
  • Rehab projects everywhere.
  • How remarkably few people were out on the streets. In an hour’s walk, I probably saw just a couple of dozen pedestrians, even though I came close to Main Street and it was a beautiful sunny day.

Of course, it’s not enough to notice. We need to think about what these things mean. For instance, I see Springfield as a city that actively reuses its old buildings; the ugly urban renewal project was an exception. More typical are the synagogues that have become evangelical churches, the train station that’s being redeveloped into a modern transportation center and retail base, and the school that now provides living quarters.

The near-absence of pedestrians means something less positive: that the city still has a long way to go before it feels vibrant. I’ve seen pictures of Downtown Springfield in the 1940s, teeming with people. The city needs a more active commercial base with people-centered retail and attention to both visitors and residents, as it once had.

What do you see when you walk around a neighborhood that you usually drive through? Your comments, below, are welcome.

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By Posted on Posted in Activism, Arts & Entertainment, Demographics/Psychographics, Energy & Sustainability, Frugality/Frugal Fun, media-general, Social and Economic Justice, Technology Tagged with , , , , , , , , , , , ,

With the personal history I described in Part 1, our viewing of “No Impact Man” reflects both our urban past and our rural present: two very different worlds. Although we were never hyperconsumerist like Michelle, we certainly absorbed the message of that mindset. Growing up, we lived in a culture that gave very little thought to where its food or clothing came from. Even though I was already environmentally conscious, I was not aware of a single farmers market in New York City until shortly before we moved away, when I learned about the market in Union Square. I bought my veggies at a minuscule, locally owned, independent produce store that paid attention to freshness and quality; I even had a job there for a while.

New York City Is More Open to No Impact Lifestyle Now

On the other hand, New York City is one place where it’s considered normal not to have a car. And since our day, the city has evolved not only much more of a consciousness around local and green, but an infrastructure. Colin Beavan and Michelle’s Manhattan residence is walkable from the massive 4-times-a-week farmers market in Union Square (up to 140 vendors). The market was their major food supplier for their year of localism.And they could  shop often enough that living without a refrigerator was not that big a problem (though there was at least one spoiled milk incident). When I lived in the city, the Union Square market actually did exist—it was founded in 1976)—but it was tiny, much less frequent, and not widely publicized. These days, there are at least 107 farmers markets in the city, 54 of them under the umbrella of GrowNYC.

Colin Beavan’s Choice

Colin Beavan, co-star with his wife, Michelle Conlin, of “No Impact Man,” decided to phase down most modern conveniences. No plastic packaging, no food from farther than 250 miles (goodbye, olive oil, coffee, chocolate, and black tea—and goodbye to nonlocal wheat, rice, and most other grains—though there is a small amount of wheat being grown here in Western Massachusetts, well within Colin’s 250-mile limit), no vehicles that had a carbon impact (so long, buses, cars, taxis, and even the subway), no elevator to their 9th-floor apartment, even no toilet paper (using washable cloth, instead). Eventually, no electricity in their apartment, except for a solar panel that charged Colin’s laptop. And somehow, he managed to convince Michelle, a self-described nature-loathing fast-food, designer fashion, and television addict, to go along.

What Happened

Colin and Michelle (and their toddler, Isabella), changed pretty abruptly from total immersion to near-total withdrawal from the conveniences associated with the yuppie New York City professional lifestyle. But they didn’t withdraw from society. They still had their old friends—and made new friends through the farmers market, a community garden, and Colin’s volunteer work. And they got tons of press, with major features and appearances from the New York Times to Good Morning America and the Colbert Report. More importantly, they both found a deeper connection with the world around them, and to their daughter. The lifestyle that at first felt like a hardship actually became liberating—even to skeptical Michelle. And both noticed a health improvement, moving from a sedentary lifestyle to one involving a lot of walking and bicycling, and changing from processed industrial foods to a locavore vegetarian diet. Michelle even reversed a prediabetic condition, while Colin joked that the New York Times article, with its headline about giving up toilet paper, should have been called “How I Lost 20 Pounds Without Going to the Gym.”

My Bi-Cultural Perspective on the Experiment

I promised you that I’d bring my mixed NYC and rural perspective to analyzing this movie. And I will do so in Part 3, tomorrow, and actually conclude this series.

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By Posted on Posted in Arts & Entertainment, Demographics/Psychographics, Diversity, Energy & Sustainability, Shel's Personal Life Tagged with , , , , , , , ,

I’d been wanting to see “No Impact Man” since it came out a few years ago. It’s a documentary of a family who tries to live for a year with zero net impact on the environment, phasing down gradually from the conveniences we take for granted.

Last night, we watched the movie. What I had never realized is that Colin and his at-first-skeptical wife Michelle are doing this in New York City—in the capital of consumerism, in the belly of the beast. And Michelle in particular came from a superconsumerist lifestyle, a self-identified shopping addict who purchased lots of designer clothes and either ate out or got take-out almost every night.

The Bicultural Perspective

Dina and I were both raised in New York City; we were both living in Brooklyn when we met. But 32 years ago, we moved from Philadelphia (we’d lived there for nine months) to Greenfield, Massachusetts, population 20,000 and the hub town for farmy Franklin County.

Six months later, when Dina got a job 40 miles south of us, we moved 20 miles south to Northampton, a hip, urbane small college/arts town of 30,000, also surrounded by farmland.

And then, after 17 years in Northampton, we moved across the river 15 years ago to Hockanum, a tiny village of about 200 souls. We live on a working farm that’s been in our neighbors’ family since 1806; they raise 400 cows as well as hay and corn to support the cattle.

Our farm neighbors sold us a house that was built in 1743, and they were only the second family to own it. Mount Holyoke (the mountain, not the college) is literally right behind our house; Mount Tom is just across the Connecticut River.

It’s pretty darn different from the 26-storey apartment building in a 35-high-rise complex where I lived during high school, or from the noisy urban melting pot neighborhoods of my earlier childhood and Dina’s entire upbringing.

For many years, we’ve called ourselves “bicultural.” We can still function well in the fast-paced, loud, crowded setting of New York. But after 32 years in the Pioneer Valley, we’re actually more at home with our country neighbors—talking about our gardens, hiking the hills, and sharing an ethic that values the land. Frugality and green choices have always been a part of our lifestyle, even before we left the city.

With this history, our viewing of “No Impact Man” reflects both our urban past and our rural present: two very different worlds. (to be continued tomorrow)

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By Posted on Posted in Demographics/Psychographics, General Commentary, Marketing Techniques and Philosophies, poverty Tagged with , , , , ,

I’ve always enjoyed Bruce Springsteen’s work: his hard-driving melodies, brilliant working-class lyrics, sense of justice, and enormous passion.

And last night, seeing the amazing movie “Springsteen & I,” I’ll add—he has a huge heart. 40+ years into his career, he clearly remembers his roots, and he’s willing to get down with ordinary folks. He has not let stardom go to his head.

And it was really nice to see a celebrity musician movie that was not all about a slow decline due to drugs and/or alcohol. This movie, much of it shot by amateurs—fans giving tribute to The Boss and remembering special moments or personal encounters—is a tribute not only to the passion his fans have for him, but also for the passion he has for his fans. He comes across as very human, very likable, and a hell of a performer. And it says a lot about his character that several of the musicians in the concert footage from the 1970s are still in his band.

Watching this working-class hero in action, I remembered the 1984 attempt by President Ronald Reagan and columnist George Will to co-opt Springsteen for the right wing, and Springsteen would have none of it. The big flag on the cover of “Born in the USA” fooled them.

The song, of course, is a Vietnam veteran’s lament about his bleak economic prospects in the age of Reagan—with this lyric, among others:

Come back home to the refinery
Hiring man says “Son if it was up to me”

Click here for full lyrics to “Born in the USA”, along with a nice write-up of the kerfluffle.

Of course, the marketer in me is always alert when I interact with popular culture. And wearing that hat, let me note that yes, Bruce is a man of the people, but he’s also a very smart marketer. Springsteen has fully documented his own career, making it easy for the producers of this movie to find footage of the exact moment a fan is talking about—whether inviting up a show-hogging Elvis impersonator or jamming on the street with a local busker.

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