Month: July 2011

By Posted on Posted in Energy & Sustainability, Green Marketing Tagged with , , ,

I just love this! While one of Los Angeles’ major freeways was closed (the so-called “carmageddon”), and Jet Blue offered $4 airfares for the 40-mile jaunt between Burbank and Long Beach, a group of cyclists

 issu[ed] a modern-day John Henry challenge: on their bikes, they would beat the plane to the other side of the city.

And they did. The cyclists, part of a group called Wolfpack Hustle, made the ride in an hour and thirty-five minutes. Another member of the group drove to the airport, arrived the requisite hour early, waited in the security line, boarded the plane, landed, and took a cab (which apparently got lost) to the finish line—arriving more than an hour after the cyclists, and after a challenger who made the trip by public transit and walking, and another who rollerbladed it.

That’s right: On Sunday, an airplane got its butt kicked by bicycles, metro rail, and a pair of rollerblades.

Score two for self-propelled transportation (bikes AND inline skates), and another for land-based mass transit. I thought it was pretty cool that when I was a high school student in the Bronx, I could easily beat the bus coming back from school on my five-mile bike ride, and took about the same time on the way there (uphill). But this, I have to say, is so much cooler. 🙂

(Thanks to Eric Eustache  (@E_volution on Twitter) for sharing this terrific article.)


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By Posted on Posted in censorship, Democracy, Energy & Sustainability, Ethics in Government, Politics, propaganda, Protests and Crackdowns, Transparency vs. Secrecy Tagged with , , ,

For more than 30 years, one of the arguments I’ve made against nuclear power is the chilling effect on our freedom.

Now, it seems that Japan may have passed a law heading down that slippery slope. Or not—I am not so far convinced that the claims are accurate.

A blogger for the UK Progressive put up a rambling, jumbled article claiming that Japan has passed a law giving sweeping powers to shut down bloggers, people who post videos on Youtube, etc. when they’re critical of the government and/or TEPCO.

I did a bit of Googling and found dozens of other blogs basing their story on that same article, which I consider unreliable. But I did find this in the Tokyo Times, which seems to be a genuine news organization that fact-checks and posts corrections. The Tokyo Times article says the Computer Network Monitoring Law was passed on June 17.

It also says that during March and April, even before the law was passed, government agents sent 41

“letters of request” to internet providers, telecom companies, cable TV stations and others to take measures in order to respond to illegal information, including erasing any information from the Internet that can be seen as harmful to morality and public order.

However, this article links back to coverage in the Examiner which again ties back to the original, untrustworthy blog post. I certainly am not going to pore over all 6000 citations to see whether this story is legitimate. But it’s certainly worth keeping an eye on.

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By Posted on Posted in Business Ethics, Energy & Sustainability, Protests and Crackdowns Tagged with , , , ,

Here’s one for the Encyclopedia Idiotica: Entergy, owner of the sorely troubled Vermont Yankee nuclear plant (with a history of safety issues going back at least to 1974 when the plant was quite new),

Cooling tower failure, Vermont Yankee
Vermont Yankee cooling tower fails, 2008. Photo by ISC ALC, Creative Commons license

just spent $50 million on new fuel and committed another $42 million to installing that fuel, knowing full well that the state will consider any operation beyond March, 2012 illegal. And this doesn’t count $100 million in post-Fukushma upgrades that will be required in the next few years.

The issue of whether Vermont Yankee will be bound by state law and forced to shut down March 21, 2012 will be adjudicated in court this September: a lawsuit brought on by Entergy’s attempt to torpedo its 2006 agreement to abide by the state’s decision, once it became obvious that the vote was not going Entergy’s way.

Add to this a few other factors:

  • Vermont Yankee is one of 23 reactors in the US that use essentially the same design as Fukushima; it’s not out of the question that the federal government could unilaterally shut all those plants down.
  • The year-long Associated Press study on nuclear power safety showed glaring holes in the entire industry; a new citizen action network, like the one of the late 70s, could revitalize the safe energy/no nukes movement and bring enormous pressure to close all the nuclear plants in the US.
  • In New England, opposition to nuclear power is already deeply entrenched and fairly well organized. It was New England’s Clamshell Alliance, after all, that gave birth to the national nuclear shutdown movement of the 1970s and 1980s. Even if Entergy manages to win in court, it’s obvious that any attempt to keep the plant running will be met with massive citizen opposition including very public protests and civil disobedience. This will inevitably make keeping the plant open a very expensive and slow operation.

And I’ll bet that Entergy will raise an argument on the order of “you can’t make us shut down, we just spent $92 million to refuel.” Since the company knew full well that this money could be completely wasted and went ahead anyway, I hope that Judge Murtha not only refuses to consider that line of “reasoning,” but makes sure the entire cost is borne not by innocent taxpayers and ratepayers of Vermont, not even by stockhoders who had nothing to do with this decision, but by the members of the Board of Directors who voted to squander this money, and to the executives that pushed for this vote.

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By Posted on Posted in Marketing Techniques and Philosophies, Publishing Tagged with , , , ,

Guest post by D’vorah Lansky

Video is the most effective way to connect with your online audience because they can both see and hear you. This medium permits viewers to get to know you and find out more about your book. Adding video to your website and marketing campaign is one of the smartest things you can do. Video captivates your visitors, provides them with a warm welcome and keeps them on your site longer, so they are much more likely to take action.

Creating Web video might seem intimidating but the truth is that it can be easy, affordable, and even free. Creating Web video can also be a great deal of fun. You can either record your message with the camera facing you or you can create a screen capture video, using a free software program such as JingProject.com, and record something that is displayed on your computer screen. The technology has advanced to the point where it is easy to record a video, even if you are not a technology expert.

How Authors Can Use Video to Market Their Books

There are unlimited possibilities as far as what you can create videos of. Here are a few suggestions for you to draw from:

Create a video book trailer. Market your book by creating a video book trailer which you can post on YouTube and on your website. A video book trailer is a short video or multimedia presentation that helps to promote your book. Typically, it is less than two minutes, and a thirty-second to one-minute video can have even more impact, as people are more likely to watch it all the way through. The goal of your video trailer is to get people emotionally involved in your book by identifying a pain or a challenge and sharing a solution.

The simplest way to create a video trailer is through the use of images, PowerPoint slides, video clips, voiceover, music, and sound effects that paint a story that invites your viewers to get emotionally involved in your book. An extremely simple way to create a video trailer is with an online program at Animoto.com. Simply upload images, select an audio track from a wide selection available on the site, click a few buttons and upload your video to YouTube.

Read a chapter of your book aloud. This is a wonderful way to connect with your audience as authors have been doing readings in person at bookstores for decades. You are simply keeping up with these technological times to reach a much larger audience of prospective buyers. You can either face your webcam or you can narrate while displaying PowerPoint slides to create a delightful presentation.

Record a video interview. Have someone else ask you a series of questions related to your book. Create a webcam video or a PowerPoint video of you sharing an aspect of the book, why you wrote the book, and how people can benefit from the content in your book.

Create a video book. We’ve all heard of audio books. What about creating a video book? You can create an abbreviated, separate video for each chapter and take your reader on an audio-visual journey through your book. This also provides you with an upsell product and/or a special give-away for those who purchase your book during your book launch or through a special promotion. At the same time, it is a teaser opportunity to get them to buy and read the entire book.

What ideas do you have?

Hopefully these ideas have stimulated some ideas of your own. What ways can you see yourself using video to share the message of your book? 

 

About the Author

D’vorah is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online – Visit her book blog and check out the full virtual book tour schedule at: www.BookMarketingMadeEasy.com.

D’vorah offers programs for nonfiction authors interested in growing their brand and their book sales through online book marketing practices and strategies. You can purchase her book on Amazon at: www.BookMarketingMadeEasy.com/amazon

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By Posted on Posted in Abundance and Prosperity, Marketing Techniques and Philosophies, Politics Tagged with , , , , , ,

The thing Obama and the Democrats don’t seem to understand is that the ublic would have their back if they knew the facts. And thus, the Democrats need to articulate the facts: clearly, concisely (a challenge, I know), and consistently.

They would not have to give in at all on issues like Medicare, matching debt reduction with spending reduction dollar-for-dollar, and refusing all new revenue if they would put it out to the American people the way Lou Dubose did in the little-read but much-respected Washington Spectator of July 15. You can read the article here, if you happen to subscribe to that wonderful little newsletter.

So let me summarize some of Dubose’s points:

  • Under George W. Bush, the government raised the debt ceiling eight times—something that had not had to be done in the last three years of the Clinton administration, because Clinton turned the Reagan/George H.W. Bush deficits into a surplus.
  • George W. Bush’s first tax cut cost the government $1.3 trillion in lost revenue. His second tax cut added another $350 billion to the deficit. And his Medicare prescription bill (wildly considered a giveaway to the pharmaceutical giants) was an unfunded mandate of more than $600 billion.
  • These huge additions to the deficit don’t even count the enormous cost of our illegal and very expensive wars in Iraq and Afghanistan; according to the National Priorities Project, the cost of these two wars is more than $1221 trillion as I write this, and escalating rapidly every second. You can actually watch the numbers jump at its Cost of War website.

Dubose quotes economist Chad’s Stone’ testimony at a Jont Economic Committee hearing June 21:

The economic downturn, tax cuts enacted under President Bush, and the wars in Afghanistan and Iraq explain virtually the entire federal budget deficit over the next 10 years.

The tax cuts alone, Stone concludes, represent 6 percent of GDP right now—but if they are not reversed, public debt will be an unimaginable 95 percent of GDP by 2019—not a legacy we want to saddle our children with.

So if I were Obama or Pelosi or Reid, or any Democrat who wants to win his or her next election, I’d be out there every day, telling the press and the public:

  • Spending cuts on programs for the poor and on economic stimulus measures like energy conservation programs make no sense when you’re trying to bring the country out of a big recession
  • Bush and the Republicans squandered the surplus on wars and tax cuts; that was a failed strategy and now it’s time to do it differently
  • The poor and middle class have already sacrificed far more than their share, including the shriveling of their investments, while billionaires and huge corporations have done very well of late
  • Public servants are actually paid far less than they would get for jobs with similar levels of responsibility in the private sector; they are dedicated teachers, firefighters, police officers, etc., who keep society functioning, and who deserve to be treated better than to be the whipping boys for government spending zealots
  • If you want to look at spending cuts, look at the military—that’s a lace with a lot more fat to cut
  • A one-sided set of demands with no room for negotiation is not a compromise, and is not acceptable.
  • Revenue growth has to be part of any deficit discussion
  • These deficits are of the GOP’s own making, as is the financial crisis that resulted from combining the big tax cuts with nearly complete lack of oversight under Bush—doing it again won’t solve the problem
  • We need good, clean jobs to rebuld the econmy, and the way to get them is through a Marshall Plan-style effort to get us off carbon and nuclear and into safe energy and deep conservation (I’ve written about this several times; see, for instance, my blog posts “Where is the LEFT Challenge to Obama?” and “Why the Democrats Lost: Failure to Be Bold”)

Etcetera.

In short, the Dems (and I’ve said this before) have to get much better at framing and messaging. They should study George Lakoff’s Don’t Think of an Elephant. They need to understand that politics is about marketing, and the reason they lose so often is because they don’t have a clue about marketing. And they need to identify Republicans as the bad guys concerning why the American people have NOT gotten so much of the “Change” mantra that got Obama elected. Otherwise, he will deserve to lose next year.

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By Posted on Posted in Energy & Sustainability, Green Business Tagged with , ,

Once upon a time, not all that long ago, my area of Western Massachusetts grew wheat, barley, and other grains. Until recently, though, in my lifetime, farms around here basically grew no grains other than corn. Maybe a bit of amaranth as a decorative flower.

In the past five years or so, that’s begun to change, thanks in large measure to two local artisan bakers and a few craft beer brewers who have created demand for local grain.

Today, I stumbled on an announcement in my local paper about a two-day conference (today and tomorrow) on growing, processing, and marketing a variety of local grains. I’m not a farmer and won’t be attending. But as someone who thinks local community food self-sufficiency is going to be a very important issue in the coming years, I think that’s pretty darned cool.

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By Posted on Posted in Abundance and Prosperity, Energy & Sustainability Tagged with , , ,

If you’re thinking of solarizing your home, starting to compost, building with straw bales or other eco-friendly materials, collecting and reusing rainwater, or just learning about new green technologies you can easily make a part of your life, this weekend’s SolarFest in Tinmouth, Vermont may be very well worth the trip.

If past gatherings are any indication, this will be an informative, enjoyable festival, with lots of hands-on workshops, vendors offering a wide range of solutions for both do-it-yourselfers and have-it-dones (many at surprisingly low price points)—and some pretty good music, too. It’s a New England back-to-the-lander’s dream.

Tjhis years workshops are once again divided into these five tracks:  Renewable Energy, Green Building, Sustainable Agriculture, Thriving Locally, and (for kids and teens) The Solar Generation.

Within these categories, choose from such options as The Ecological House New England and How to Design a Zero-Carbon, Net-Zero-Energy Home (both in the Green Building track), separate seminars on raising chickens, goats, worms, and mushrooms (Sustainable Agriculture), increasing local food production and repairing your own bike (Thriving Locally).

The festival is an easy drive from Western Massachusetts, Albany, and much of Vermont and New Hampshire—and not too outrageously far away from New York City and Boston. Camping on-site.

For the second year in a row, I’ll be presenting. My session, “Green And Profitable: Harnessing the Marketing Advantages of Going Green,” will be in the Thriving Locally tent, sunday at 12:30, with a book signing immediately following at Northshire Books’s booth. Please stop by and say hello.

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By Posted on Posted in Shel's Personal Life, Web 2.0/Social Media Tagged with , , ,

In the better late than never department, I am finally posting my social media policy. I’ve resisted in part because no matter what I come up with, it doesn’t seem ideal—but when you reach a certain degree of online popularity, a policy really becomes necessary. I currently have 4570 followers on Twitter, over 1200 on Facebook. LinkedIn stops counting at 500, which I surpassed long ago. And I wish I could simply follow everyone back and actually keep up, but I haven’t figured out how to clone myself. I think I’d need at least four of me, just for social media.

In the interest of transparency, I should explain that I dip in and out quickly. Most of my status updates on both Facebook and LinkedIn originate on Twitter, via a Facebook application called “Selective Tweets.” My other participation on Facebook usually starts with following an e-mail notification link to a comment on my wall or a private message. While I’m there, I look around quickly, Like or comment on a few messages, and scan my home page. I interact with LinkedIn primarily by participating in discussion groups.

On Twitter, I tend to follow more links, look for things worth retweeting or posting to my Green and Ethical Marketing pages on Facebook and LinkedIn, check out a few of the latest people following me, and follow some of them. I try to spend no less than 15 and no more than 30 minutes daily on all social media combined.

Facebook and LinkedIn:
On these networks, I accept almost everyone who reaches out with a connection request, unless your profile is empty, you focus on things I find disgusting (sleazy get rich schemes, sexual exploitation, bigotry, ways to fool the social networks—stuff like that). If you abuse the access I give you, I unfriend you—which, fortunately, doesn’t happen often. However, it may not be instant. We do them in batches, and we have found that with Facebook, it’s best not to do more than 20 at a time, so as not to set off their internal alarms. If there are 50 or 60 waiting, it may be quite a while. My VA visits your profile and determines whether you’re a marketer, activist, environmentalist, etc., and sends you an appropriate message that I’ve prewritten.

For both Facebook and LinkedIn, I will open direct messages when I get the e-mail notification—but those notifications don’t always arrive. LinkedIn asks me sometimes several times a week to verify or update my e-mail account because notifications are bouncing. Twitter does likewise—this happens whether I keep the former address or switch to an alternate at a different domain. Yet other times, the mail goes through just fine.

Twitter:
I pay much closer attention to direct messages and mentions/retweets/suggestions to follow me than I do to new-follower notices (which, as noted, don’t always even get delivered). If you @ me with a retweet or an attempt to engage me based on some meaningful connection (NOT trying to sell me something random, which will get you blocked), I will click through to your profile. If I like what I see when I get there, I follow back.

Because Twitter feels so much more personal to me, I’m fussier about who I follow. Your profile has to interest me, and that’s going to be personal, quirky, and in the moment (I might come back a different day and feel differently). But I can tell you a few guidelines:

  • If I notice that your screen name or real name has words like Green, Eco, Enviro, or Peace, I’m likely to click over for a look
  • If your whole screen is just lists of names (such as Follow Friday lists), I am not likely to follow
  • If you live in Western Massachusetts and especially if you use the #westernma hashtag, I’m pretty likely to follow back.
  • If your Tweet stream focuses on something that doesn’t interest me, I’m not going to follow. I once clicked on a follower’s profile to find a very well-done stream all about online gaming. While I admired the quality of his content, I have no interest in the subject and didn’t follow back.
  • If I recognize your name or remember meeting/corresponding with you, I’m likely to take a look.And I confess, I can’t keep up. Whether I visit your profile right away is going to depend on how many other new follows I got since I last checked. If I have 5, I’ll likely visit them all. If I have 30 or more, I’ll scan for people I know, then look for a handful with interesting screen names. If I happen to notice something in your bio about sustainability, social media, or other interests of mine, or if I see a high follower count, I’m more likely to click through.With 3879 people that I’m currently following, I barely glance at the “All Friends” column on TweetDeck. I pay slightly more attention to it than I did before I figured out how to reduce the update frequency. Before that, it was scrolling by so fast I could barely read a tweet, and clicking on a link was basically impossible.

    TweetDeck is my favorite tool for interfacing with Twitter. I use it to manage mentions not only of my twitter handle but also my name and my most recent book title (Guerrilla Marketing Goes Green), Direct Messages, and a small subset of people that I want to pay closer attention to. I also use it to search, to schedule Tweets ahead, and to keep track of certain topics.

    I do like the serendipity of the All Friends timeline, and therefore occasionally go to Twitter’s own interface to see people I don’t often see (especially if  happen to be on my iPad).

    Is this arbitrary, capricious, and unfair? Yes, I’m afraid so. And I’ll happily entertain any better ideas: post on the comments here, or Tweet me at ShelHorowitz

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By Posted on Posted in Demographics/Psychographics, General Commentary, Marketing Techniques and Philosophies, Shel's Personal Life Tagged with , ,

Allow me to deviate from this blog’s usual fare of sustainable energy, business ethics, reasons to oppose nuclear power, and progressive vs. conservative politics—today’s post is about mice. The four-legged kind.

We live in a very old farmhouse, built in 1743, surrounded by our neighbors’ corn and hayfields. There have always been lots of mice around, but until a few months ago, the cats and dog kept them to manageable proportions. However, between December and April, all three of our animal companions died. We’re looking to get another cat, maybe two, in the fall, but meanwhile, we’re petless.

So, a couple of months ago,we invested in two lightweight plastic no-hurt traps, baited them with peanut butter, and started hauling a series of mice back out to the field. And I noticed very quickly that different mice reacted very differently to the experience of being trapped, and then released. Microcosms of the human experience, in fact.

Here are a few of the characters we’ve encountered:

  1. Optimist: “Top of the morning to you, Sir, and if I had a hat, I’d tip it. Thanks for letting me into this beautiful green field with lots of goodies to eat.”
  2. Terrified: “It’s so dark and claustrophobic in here that I’m going to pee all over myself with fear.”
  3. Angry: “How dare you put me in a little box all night!”
  4. Klutz: “Darn it, I closed the door while I’m outside and the peanut butter is still inside.”
  5. Burglar: “Heh, heh, heh, more peanut butter! I’ll just tiptoe in so gently the trap doesn’t spring. I didn’t bring calling cards but, I’ll leave some poop to show I was here.”
  6. Escape Artist: “If I rattle this thing enough, I’m sure I can get the door open.” (We’ve learned that it’s a really good idea to stop what we’re doing instantly and carry the trap outside when we get this type.)

Finally, there was today’s mouse, with an attitude I have never before encountered—and ’twas he that inspired this post: “Hey! Im not done eating yet! I’m going back in the trap.” Perhaps I should call him “the climate-denying CEO.” 😉

How would you market to these different types of mice?

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By Posted on Posted in Energy & Sustainability Tagged with , , , , , , , ,

In the UK Guardian, George Monbiot once again holds out nuclear as our salvation to the very real problem of climate change.

And I again disagree with his illogical conclusion. Here’s what I posted on the comment page:

George, what crazy logic you show! I wish I were going to be around Wednesday morning to debate you, but it will be 4 a.m. my time.

You cannot simply wave a magic wand and wish the problems of aging, badly designed nuclear plants away. That Daini did not have a meltdown while its neighbors at Dai’ichi had several is no argument that nuclear is safe. I am old enough to remember how the plants of the early 1970s were the new, safe generation–but these are the plants that failed not only at Dai’ichi, but at Three Mile Island and Chernobyl–and that in a very scary long-term study by the Associated Press (conducted over a year) that many of these (US) plants are literally rotting away, while regulators relax safety standards because the plants can’t meet them! 23 nuclear plants in the US alone use the same faulty design as Dai’ichi.  Chernobyl alone has caused a shocking 1 million deaths and $500,000,000,000 in property damage.

Oh, and then there are the dozens of near-miss–accidents that could have been catastrophic but by luck were fairly minor. From 1952 to 2009, there were at least 99 accidents causing loss of life or at least USD $50,000 in property damage, and that does not count the Fukushima accidents in 2010 and 2011.

Add in the many other problems: reliability, safety, waste storage, routine and nonroutine radiation releases, risk of terrorism–and subtract the enormous amount of energy and expense it takes to mine uranium, process it into nuclear fuel, transport it great distances, run it through the reactors (a very power-intensive process right there), and then keep the waste cooled and “safe” indefinitely. Now factor in the very long cycle of building a nuclear plant and getting it online, the completely unproven technologies of future reactors that we’re asked to embrace, and a host of other factors. Then consider how we could meet those energy needs easily and cleanly with deep conservation, solar, wind, small hydro, geothermal, etc. Why on earth would we want to risk all for so little benefit through a new nuclear programme?

Links to three of the four parts of the AP report are on my blog, at https://greenandprofitable.com/latest-ap-nuke-safety-report-population-growth-not-factored-in/ and https://greenandprofitable.com/nuclear-safety-procedures-are-absolutely-unacceptable/.

I did some research on newer nuclear plant designs recently, as I was adding a new introduction for the forthcoming rereleased Japanese edition of my book on nuclear power. And I can tell you I was NOT reassured that these newer designs are safer. The “generation 4” are just as unproven as the old ones, and they won’t come on line until 2040 anyway–far too late to address the climate change issue. Meanwhile, the ones currently in planning stages are Generation 2 and Generation 3–technology that the backers of Gen 4 reactors have already acknowledged is not adequately safe. WHY are we doing this?

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