I love discovering fresh, articulate voices who discuss important things. And today I discovered Mike Wagner, of OwnYourOwnBrand.com. He writes elegantly on the brand as based in the customer’s own experience. I particularly enjoyed his story of the broken minor promise that cost a hotel $30,000 in lost future revenue, and also of the receptionist who made him feel special.

What especially interests me is the way I found him. I participate fairly passively on several Web 2.0 social networking sites. This morning, I logged onto Plaxo and found that someone in one of my groups had posted a link to the Thinking Blogger Awards. And Mike was one of the five honored Thinking Bloggers. Is that cool, or what?

If you’re not starting to harness Web 2.0 in your own business, maybe it’s time to start.

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A Democratic Congressional staffer wrote a piercing and widely circulated memo showing that the Republicans know how to frame things, while the Dems gather ’round the policy-wonk water cooler and talk to themselves in dull messages.

This of course is nothing new. Back in the ’90’s, Newt Gingrich unleashed the “Contract With America” (which many progressives quickly dubbed “Contract On America”, as indeed, it turned out to be).

The last really powerful Dem to be able to sound-bite a key message so it becomes a rallying cry was probably Lyndon Johnson, with his Great Society, War on Poverty, etc.

Yeah, so read the article. And read books like George Lakoff’s Don’t Think of an Elephant, or other books on persuasion. While social change takes more than sloganeering, it definitely helps if you can frame the discourse. Failure to do so is why both Kerry and Gore were close enough to defeat that the election could actually be stolen from them, and why their weak and ineffectual attempts and keeping their victories fell flat.

I think it’s also interesting that what led me to this article was a blog post by copywriter Ben Settle (I read a lot of copywriting newsletters) called Democrats Suck at Copywriting? Didn’t hear about this one from any of my progressive pen-pals.

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A friend of my daughter’s was planning to visit her at college over Thanksgiving weekend, and we took advantage of this to courier a large book. While we were at it, and since my daughter was planning to cook a big holiday meal, my wife prepared a bottle of dried organic basil, rosemary, and oregano from our garden.

And then it hit me: the student is from Venezuela. TSA or Homeland Security might think it was drugs, and my daughter’s friend could be arrested or even deported. Ummm, let’s not send the herbs. And then, in a fit of paranoia, I decided that even though we’re 50 and Caucasian, maybe it wasn’t such a great idea to bring the other bottle of herbs to my brother-in-law in Minnesota. After all, we also have to go through airport security!

I notice a few changes in my behavior. If I’m reading a magazine like Mother Jones (progressive politics), I’ll actually fold it open so the cover is not visible before arriving at the airport. And I very consciously don’t wear political t-shirts on airplanes. This is not paranoia; I’ve heard of a lot of cases of people stopped for wearing a shirt that had a harmless phrase in Arabic, or a peace message. If I’m going to be on the no-fly list, I want it to be for my writing and speaking, and not for my taste in fashion.

And TSA is consistently bizzare and inconsistent anyway. Once, my son was stopped because he had a set of tiny screwdrivers (about two or three inches long each) to adjust his oboe–like the sort of screwdrivers opticians use to tighten a pair of glasses. TSA said we couldn’t bring the set, but we could bring one of them. I asked if we could each take one, since there were four of us, and four screwdrivers. No, we had to throw the other three away. But somehow, I once discovered a week into my vacation that there was an actual knife–6-inch blade!–in my carry-on bag (a remnant from a potluck where I’d brought a loaf of fresh bread), and that went through security, no problem.

Oh yes, TSA also once made me eat my leftover broccoli and rice noodles that I was planning to have for lunch hours later–at 5:30 a.m.–because I happened to put it in a cottage cheese container! I managed to choke down a few mouthfuls, but it really wasn’t my idea of breakfast–and then I had to buy lunch later. Grrrr!

So, you can rest safe and secure in the knowledge that no terrorists in either Minnesota or Ohio will be smoking our rosemary. Doesn’t that make you feel much better?

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Yesterday, I thought I’d invented the word “jargonaut.” Then I found out it already existed.

And in today’s world, there’s no excuse for my not checking. It was, after all, a pretty obvious coinage, and William Safire used it 27 years ago.

So my two lessons here are:

1. If you think you’ve invented something, check on Google. and you won’t feel like an idiot if someone beat you to it. Many good ideas were developed independently by researchers/inventors in different locations, but they didn’t have the luxury of the Internet. I do and should have used it.

2. If you make a mistake, own up to it. I made a mistake. It’s not life-threatening but I do have to backtrack to all the places where I made the claim, and correct it. And then it’ll be done.

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Finished out my week as a Guest Blogger for the International Association of Online Communicators with another look at the Blogger’s Code of Ethics, specifically the part about disclosure, differentiation.

Also a pleasant a ramble through the question of whether journalistic objectivity actually exists.

Now, if I can just get people to start posting real comments on my own blog…

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Astounding! In a speech made in 1992, Dick Cheney, then Secretary of Defense under the first George Bush, outlined all the reasons why a ground war in Iraq to force out Saddam would be a really dumb idea.

Sadly, all his predictions came true in the present war. I am once again grateful to Democracy Now for digging this up. And if you go to the link above, you can actually hear Cheney say this.

AMY GOODMAN: As we talk about how President Bush and Vice President Cheney made the case for war in Iraq, I want to turn to comments made by Dick Cheney in September of 1992. At the time, he was President George H.W. Bush’s Secretary of Defense. During an address at the Economic Club of Detroit, Cheney was asked why the United States didn’t bury Saddam Hussein during the Gulf War. This is how he responded close to fifteen years ago.

DICK CHENEY: At the end of the war in the Gulf, when we made the decision to stop, we did so because we had achieved our military objectives — that is, when we decided to halt military operations. Those objectives were twofold: to liberate Kuwait and, secondly, to strip Saddam Hussein of his offensive military capability, of his capacity to threaten his neighbors. And we had done that.

There is no doubt in my mind, but what we could have gone on to Baghdad and taken Baghdad, occupied the whole country. We had the 101st Airborne up on the Euphrates River Valley about halfway between Kuwait and Baghdad. And I don’t think, from a military perspective, that it would have been an impossible task. Clearly, it wouldn’t, given the forces that we had there.

But we made a very conscious decision not to proceed for several reasons, in part because as soon as you go to Baghdad to get Saddam Hussein, you have to recognize that you’re undertaking a fairly complex operation. It’s not the kind of situation where we could have pulled up in front of the presidential palace in Baghdad and said, “Come on, Saddam. You’re going to the slammer.” We would have had to run him to ground. A lot of places he could have gone to hide out or to resist. It would have required extensive military forces to achieve that.

But let’s assume for the moment that we would have been able to do it, we got Saddam now and maybe we put him down there in Miami with Noriega. Then the question comes, putting a government in place of the one you’ve just gotten rid of. You can’t just sort of turn around and away; you’ve now accepted the responsibility for what happens in Iraq. What kind of government do you want us to create in place of the old Saddam Hussein government? You want a Sunni government or a Shia government, or maybe it ought to be a Kurdish government, or maybe one based on the Baath Party, or maybe some combination of all of those.

How long is that government likely to survive without US military forces there to keep it propped up? If you get into the business of committing US forces on the ground in Iraq to occupy the place, my guess is I’d probably still have people there today, instead of having been able to bring them home.

We would have been in a situation, once we went into Baghdad, where we would have engaged in the kind of street-by-street, house-to-house fighting in an urban setting that would have been dramatically different from what we were able to do in the Gulf, in Kuwait in the desert, where our precision-guided munitions and our long-range artillery and tanks were so devastating against those Iraqi forces. You would have been fighting in a built-up urban area, large civilian population, and much heavier prospects for casualties.

You would have found, as well, I think, probably the disintegration of the Arab coalition that signed on to support us in our efforts to eject the Iraqis from Kuwait, but never signed on for the proposition that the United States would become some kind of quasi-permanent occupier of a major Middle Eastern nation.

And the final point, with respect to casualties, everybody, of course, was tremendously impressed with the fact that we were able to prevail at such a low cost, given the predictions with respect to casualties in major modern warfare. But for the 146 Americans who were killed in action and for their families, it was not a cheap or a low-cost conflict. The bottom-line question for me was: How many additional American lives is Saddam Hussein worth? The answer: Not very damn many. I think the President got it right both times, both when he decided to use military force to defeat Saddam Hussein’s aggression, but also when he made what I think was a very wise decision to stop military operations when we did.

So why, knowing exactly how things were going down, did Cheney push this idiotic war?

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My guest blog today is on whether the Code of Ethics, and self-regulation among bloggers generally, may help keep regulators out of blogs.

Also, my previous posts on that blog have attracted comments. In my response to one of yesterday’s comments, I brought up the strange saga of the insults hurled at members of the U.S. championship women’s bridge team, who have been accused by other bridge players of treason and sedition for holding a sign at the awards ceremony in Shanghai, declaring that they did not vote for Bush.

Well, it may not be to the liking of some conservative bridge players, but it’s a long way from the definition of treason or sedition. One could actually make more of a case that bush and some of his cronies have committed treason.

Last time I checked, it as enshrined in the Constitution (specifically the First Amendment) that Americans have a right to free speech. Whether or not this was an appropriate forum could be discussed (especially in the context of the self-regulation versus outside regulation question I raised on the IAOC blog), but the right not to be silenced is guaranteed, at least in theory.

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Bunch of interesting stuff in the latest issue of the British publication Ethical Corporation, all available online.

Among the goodies:

A rather jaundiced view of Apple’s treatment of its customers and the Steve Jobs mystique–also referred to as the “reality distortion field”

A look at diamond mining giant DeBeers and its partnership with Botswana. This is a company much-criticized by activists over the years. Who knew they even had a corporate citizenship department or a board member from the Botswanan government? I’m not ready to award them a Positive Power Spotlight any time soon but I’m glad to see they’re not completely evil.

An examination of Starbucks’ relationships with its workers amid charges that the company that prides itself publicly on social responsibility is in some ways a less union-friendly climate. On one statistic–percentage o employees covered by the corporate health plan–it compares unfavorably with the notorious union buster Wal-Mart.

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