Guest post by Seth Godin, 

Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.
Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.

reprinted with his permission. Originally published on his blog under the title, “‘Not good enough’ is an easy place to hide

 

Sniffing at the others who care is a form of virtue signalling. It’s also an ineffective way to create real change.

“My Prius Hybrid gets 140 miles per gallon.”

“My Tesla is solar powered.”

“Really, well I take an electric scooter.”

“We carpool by sharing a horse.”

“A horse? You should walk!”

This misses the real problem: The 1998 Chevy Suburban, with just one person on board, doing a forty-mile commute at 12 miles per gallon.

The same goes for ranking elected officials on who is the most perfect on the issue we care about.

The people who are paying attention are the ones who are trying. And shaming people who are trying because they’re not perfect is a terrific way to discourage them from trying. On the other hand, the core of every system is filled with the status quo, a status quo that isn’t even paying attention.

Focusing the group’s energy on shutting down stripped-mine coal is going to make far more impact than scolding the few who are trying.

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A lot of people tend to get upset when they see an article about governments spying on their citizens. For instance, this article in Common Dreams, ‘Highly Disturbing’ Pentagon Document Shows US Military Surveilling Groups Protesting Family Separation.

Surveillance cameras. Photo by Pawe? Zdziarski [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0/)]
Surveillance cameras. Photo by Pawe? Zdziarski [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0/)]

But this is not exactly a surprise. Government spying on activists has been a thing since at least the 1920s, and the more we develop tech tools, the easier it is to spy. This article cites a spy report that sure looks to me like the Attending/Interested numbers were simply copied off a Facebook event page.

But don’t let Big Brother scare you off activism. Privacy is an illusion. If you have a bank account, credit card, driver’s license, medical record, or even a salaried job, you gave up your privacy long ago. These days, even walking down the street puts you on “candid camera.”

This doesn’t mean we shouldn’t protest intrusions on our privacy. But we have to live our lives as if we’re under constant surveillance–because we probably are.

In the 1970s, I was suspicious enough that my phone was tapped that every once in a while, I’d say things like, “FBI agents, get your pencils. I’m going to give you my recipe for three-minute chocolate mousse.” And then I’d tell them to melt chocolate chips, mix it into ricotta cheese, add cinnamon and cocoa powder, vanilla extract, and maybe a bit of rum.

To me, this was a really empowering way to handle it. It said that I was aware of the possibility that someone was listening, and that I wasn’t disclosing any sensitive information–not that I even had any–so they ay as well not bother to listen. And it brought a little humor to my day, and hopefully, to theirs.

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