Month: May 2014

By Posted on Posted in Energy & Sustainability, Environment, Green Business, Green Living/Green Lifestyles, localism/locavore, Technology Tagged with , , , ,

I just rewatched this TED talk by Amory Lovins: it lays out a step-by-step plan to slash our energy use through deep conservation (what he calls “negawatts” and “negabarrels” and switch to renewables, with gas as a transitional fuel. It doesn’t happen overnight, and relies heavily on profit incentives to businesses.

Lovins, who I consider the foremost spokesperson for sensible energy, is not some sort of radical do-gooder. He’s a businessman who’s made quite a successful career out of changing the way we think about energy. Just as two examples of what’s possible:

1. He helped the Empire State Building save $4.4 million per year on a $13 million deep energy retrofit–that’s about a 30% annual ROI.

2. His own house, built in the Solar Stone Age (1983) just outside Aspen, Colorado (ski country-COLD) is close to net zero, producing nearly all of the energy it uses (in 2001, he mentioned that the residence portion had a $5 monthly electric bill–even if it’s tripled since then, that’s pretty good for a 4000-square-foot house in the snowbelt). Now here’s the really remarkable thing: In Aspen, Colorado, this house has neither a furnace nor an air conditioner, and it’s warm enough inside to grow bananas. The extra cost of the energy improvements was essentially paid for by the capital savings of not needing those big clunky systems. So in other words, we’ve known how to do this for 30 years.

So what are we waiting for? Let’s get this party STARTED.

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By Posted on Posted in Business Ethics, censorship, Corporate Social Responsibility, Demographics/Psychographics, Diversity, language, Marketing Trends/News, poverty, privacy, Protests and Crackdowns, Shel's Personal Life, Social and Economic Justice Tagged with , , ,

Very interesting post on Business Week: “Can Small Businesses Start a Gay Rights Movement in Mississippi?”

I totally support nondiscrimination in any public accommodation or retail setting—and I’m delighted to see the “We don’t discriminate. If you’re buying, we’re selling” campaign in Mississippi. But at the risk of alienating some of my friends, l think service businesses–especially values-based ones—are a different case. Before you jump all over me—read the language I send to new prospects for my marketing and consulting services:

Please note that I reserve the right to reject a project if I feel I’m not the right person for it. This would include projects that in my opinion promote racism, homophobia, bigotry or violence–or that promote the tobacco, nuclear power, or weapons industries–or if I do not feel the product is of high enough quality that I can get enthusiastic about it.

Notice that this language doesn’t discriminate against a person or class of people–but it certainly does discriminate against a set of beliefs.

Now, if I reserve that privilege for myself, how can I possibly justify withholding it from someone else who runs a service business and has different values than mine?

Also, there’s a provider quality issue. If I were forced to write a piece of marketing copy for a product whose values I despised, I would do a terrible job. Even if I consciously tried to do my best, it would come out shoddy and insincere, because I wouldn’t believe in what I was promoting. By the same token, I can’t imagine why a same-sex couple would WANT to hire a homophobic wedding photographer (one of the examples cited in the article); the pictures will be terrible.

If you’re renting a room, buying a sandwich, riding a bus, patronizing a theme park…yes, you should have the right to be served. But if a service provider is being asked to use specialized skills to support a cause that service provider finds morally repugnant, I’m not at all sure we should coerce that behavior.

Please comment below. I’d love to get some good dialog going on this.

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