Here’s the secret, buried in technobabble within this report written by an engineer at Google: the monopolists have already lost! You don’t have to understand all the jargon to get the point: Today’s chat universe is already out from under the grip of corporate control. And it isn’t going back into the box. The report compares Google with Open AI (a major for-profit competitor and the creator of ChatGPT) and with new open-source chat and AI (artificial intelligence) tools. The report concludes that the open source tools are faster, more nimble, and much faster to deploy and train, despite far less access to resources than projects at companies like Google and Microsoft:

Open-source models are faster, more customizable, more private, and pound-for-pound more capable. They are doing things with $100 and 13B params  [13 billion parameters] that we struggle with at $10M and 540B. And they are doing so in weeks, not months.

This has enormous ramifications in every aspect of society. Private profit will not be a driver toward centralization of control and limiting who can play. And that will drive enormous innovation, in ways that I at least can’t yet imagine,  let alone describe. Some of it will be monetizable, just as Red Hat monetized an open source operating system (Linux) and Google has monetized its no-charge search engine. But almost none of it will be controllable.

If you’re an investor, know that you can’t buy your way into control–but you can invest in promising developments that will leapfrog to higher good on the basis of freebie systems. And knowing that going in,  you’re much less likely to get burned. You won’t, for instance, make the enormous mistake that Rupert Murdoch’s News Corp did when it bought MySpace (at the time, the dominant proprietary social network), spending $580 million on something that became relatively worthless as soon as Facebook began to hit its stride; News Corp sold it just six years later, to Justin Timberlake, for a mere $35 million. That was a loss of more than half a billion dollars.

Let’s look at a few examples of how public intellectual property has impacted us in the past:

Where might it take us next? I’m not a futurist and I won’t get super-specific, but I do see a few general trends likely to arise from this:

  • Just as  TV and Internet have converged, so will AI and 3D printing: a combination that will revolutionize tangible goods  with innovations in design, manufacturing, and localization
  • AI could lead to the next miniaturization revolution, making it easier to do things like holographically project keyboards and maybe even monitors that make it possible to use watch-sized computers and phones a lot more easily
  • With the right protocols in place, AI could do a lot of basic research and interpretation of the data o that students could concentrate on learning concepts and following them down unexpected paths to create new concepts–OR, without those protocols, it could be used to reduce learning to something meaningless
  • In a perfect world–and we can help it become more perfect–AI can help us understand and solve our most pressing problems. It could turn us from linear to circular resource use, where every output becomes not waste, but something a different process could use. It could redistribute food, housing, and shelter (and other resources) so everyone has enough and no one has 5 million times too much, using only natural materials, generating zero waste, using zero net energy, and creating zero pollution.

Regardless of how it turns out, expect any sector you’re in–for example, agriculture, manufacturing, distribution, transportation, services, tech, creative arts, nonprofit, academia, government, military, or whatever–expect your world to turn upside down.

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On November 30, without much fanfare in my world, a new Artificial Intelligence tool called ChatGPT was released that could be as disruptive as Google or smartphones or affordable green energy. Less than a week later, on December 3, my programmer son-in-law blew our socks off with a demo. He showed us how he kept building more and more complex prompts to a query that in its final form compared the philosophies of Descartes, Nietzsche, and Bugs Bunny (who the software even correctly identified as fictional). The written response was cogent and fairly convincing–and went a lot deeper than, say, Wikipedia. And in its basic form, it apparently doesn’t even crawl the Internet!

Just one day later, Chris Brogan raved about the tool and gave another example in his newsletter; he asked ChatGPT to write a newsletter article about itself. While it didn’t produce work that I would turn in to a client, it’s better than at least 50 percent of the business writing that crosses my desk. He also used another tool, DALL-E, to create shockingly realistic graphics of things that don’t exist. Chris doesn’t have a public archive of his newsletters, so, unfortunately, I can’t link to his article and examples.

One day after Chris, the New York Times jumped in. One of its examples gives instructions for removing a peanut butter sandwich from a VCR (I hope the sandwich isn’t as old as the VCR!). Here are the first five sentences:

King James Version VCR cleaning tip written by ChatGPT
King James Version VCR cleaning tip written by ChatGPT

And today, one week after Chris wrote about it, Seth Godin devoted his daily column to preaching that the existence of ChatGPT, which can generate adequate (if mediocre) copy in seconds, means that we should pride ourselves on our artisanship–on creating work that is significantly better than a machine can do. (I like that approach!).

Oh, yeah, and the tool’s developer, Open AI, has a nice little flowchart of how it works (that I suspect ChatGPT helped prepare).

While news and opinions about ChatGPT seem to be popping up everywhere, you might shrug your shoulders and think, “so what?”

That would be a dangerous mistake! Dozens if not hundreds of industries could face fundamental shifts. Writing of all kinds (commercial, academic, literary, philosophical, instructional, etc.), obviously. But also design, fine art, computer programming, marketing, teaching, office administration, human resources, engineering…it would be a long list. It raises issues around ethics, staffing, training, research, library science, intellectual property–and perhaps most crucially, a future where bots and AI engines make decisions independent of their human creators.

In other words, this might be how we get to HAL, the infamous AI computer that went rogue in the 1968 movie, “2001: A Space Odyssey.”

Why am I going on about this? Because I want you to be forewarned and prepared.

Before deciding if my advice is worth paying attention to, you may find it helpful to consider my history with technology trends:

Although I’m not a professional trendspotter, I do pay attention. I’m a sponge for news and keep notes that sometimes find their way into books, blog posts, or speeches. I may not personally use some of these technologies, but knowing that they’re out there and what they can do influences my consulting recommendations.

I tend to wait for new technologies to be reasonably affordable and user-friendly, so I’m rarely in the very first wave, but it’s not unusual for me to be well ahead of others. I got my first computer (an original Mac) in 1984 because the learning curve was far less than for PCs of that era, my first laser printer in 1985–and that combination allowed me to disrupt and dominate my local resume industry by offering low-cost while-you-wait service. I got my very underpowered first laptop in 1986, which gave my travel and interview journalism and book writing a huge jumpstart. I made my first Skype video call, to New Zealand, in 1998 and had been on Zoom for about three years before the pandemic made it popular.

I knew about the online world in 1984. But it was too hard to use back then. I tried it for the first time in 1987 (and even dipped my toe into social media as it existed in that era), using Compuserve. But I didn’t like the primitive and buggy interface, hated trying to keep track of user names that consisted of long series of numbers with a random period in the middle, and was constantly frustrated by the balky connection that kept tossing me off–and left after a few months. I waited until 1994 and AOL’s easy interface before going back. And within a year, I had my first of many overseas marketing clients: a vitamin company in the UK.

In the green world, I follow innovations fairly closely. I put solar on the roof of my then-258-year-old farmhouse in 2001, LED lighting throughout the house around 2013-14, and a green heating system somewhere around 2015. I’ve been telling people for years about powerful innovations like a Frisbee-sized hydroelectric power generator that doesn’t require a dam, wind turbines made of old 55-gallon drums that spin on a vertical axis and can generate power at a far larger wind speed range, and the disruptive power of 3D printing.

But sometimes I wait, even if I’m recommending certain tools to others. I didn’t get a smartphone, digital camera, 3-in-1 printer, or color monitor until the bugs were worked out and the prices were slashed. Now, I wonder how I ever managed without those tools. And I still don’t have an electric car or a color printer.

So with this background, I will call ChatGPT a very big deal indeed.

It’s likely that I’d see the potential impact anyway, but it’s especially obvious because I’m reading a book called The Anticipatory Organization by Daniel Burris, which focuses on the need to focus on disruptive trends and the benefit of being the disruptor rather than the disrupted. (I’ll be reviewing it in my January Clean and Green Club newsletter; if you don’t subscribe yet, please visit http://goingbeyondsustainability.com, scroll to “Get your monthly Clean and Green Club Newsletter at no cost,” and fill out the simple form. You’ll find lots of interesting information on your way to the subscription form, too :-).

Once I get a chance to play with ChatGPT directly, I will probably have more to say about it. Unfortunately, with all this buzz, there’s now a waiting list, so I’ll have to delay that particular experience.

 
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