Month: June 2023

By Posted on Posted in Activism, Consumer Issues, Democracy, Environment, Politics, Social and Economic Justice Tagged with , , , , ,

Do you notice anything unusual about the front page of yesterday’s Daily Hampshire Gazette (my local paper, covering Hampshire County, Massachusetts and neighboring areas)?

Front page of June 20, 2023 Daily Hampshire Gazette

Take a moment to click on the picture (to enlarge it) and make your guess, then scroll down to discover what I saw.

 

 

 

Here it is” Of the four stories on the front page, 100% represent a positive report on a people’s struggle for a better world, either concerning environmental or social justice issues. Two of the stories are about a movement to ban plastic bags, one reports on local Juneteenth events held the previous day, and one chronicles an attempt to establish a state holiday honoring Indigenous people.

“But wait, there’s more!”

Two of the four stories are about kid activists! Fifth-graders at Fort River School in Amherst are meeting with their state legislators to move forward a bill that would replace the celebration of Columbus Day–a celebration of an extreme human rights violator and expropriator of other people’s property–with Indigenous Peoples Day.

fifth-graders at at Amherst’s other elementary school, Crocker Farm School, testified at a hearing at the State House, about 90 miles away.

As a lifelong activist who got my start at age 12, and the parent of two people in their thirties who each took their first steps toward activism at age 6 (five years apart) and have remained active into adulthood, I’m proud of what’s happening one town away from me. I’ve said for many years that you are never too young or too old to be an activist. I had two friends, Rose “Arky” Markham and Frances Crowe, who were still activists on their 100th birthdays (three years apart). And proud of my local newspaper for giving oxygen to important movements, especially when kids take leadership. Too often, kid activists are pushed aside and told that their voices, their actions, don’t matter. Listen to the voices of both age and youth. they both have a lot to share.

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By Posted on Posted in Democracy, language, Media Ethics, Mindset, propaganda, Psychology, Talking to the Other Side Tagged with , , , , , , , , , , , ,

Bothsidesim, as you might have guessed, is the mainstream media’s tendency to pretend that reporting objectively requires covering “both sides” with equal weight. But here are a few problems with that approach:Free scales of justice judge justice illustration

  1. Often, there are many more than two sides. Bothsidesism pushes other voices and more nuanced analysis to the margins, just as the two-party system that drives most US politics. Not everything can be separated into either/or, black/white, environmentally friendly/environmentally harmful. A great example would be US Supreme Court decisions in the 1970s, where Justices would frequently write concurring opinions that raised issues and perspectives outside the “official” opinion (this is less true of the current court, which disposes of many cases in the “shadow docket“).
  2. When there are just two sides, one side may be well-reasoned and make a compelling case, while the other puts forth “alternative facts“–in other words, lies–to build a case based on demagoguery or deceit. (The link goes to an NBC clip of then presidential advisor Kellyanne Conway, 2 minutes in, introducing the term in an interview early in the term of the 45th US president–and the interviewer, Chuck Todd, calling her out immediately.)
  3. Bothsidesim turns any contest of ideas into a “horse race” where the issues get swept aside in favor of who appears to be the better debater.

The current “debate” over DT’s federal indictment in the document-hiding case shows what happens when bothsidesim runs amok–and this is NOT about Republican vs. Democrat.  While some media fall all over themselves to cry, “both sides did this,” quoting hyperpartisan pols like Ted Cruz, there is a lot of similarity between the approaches of Republican former VP Mike Pence and Democratic former VP (now president) Joe Biden, and basically none between either of them and DT.

What differentiates the cases of Pence and  Biden from DT’s is simple: The two former VPs immediately notified government agencies and cooperated fully, while DT reportedly was personally involved in hiding documents and telling the government there were no more. It took Pence’s team just three days to turn over the documents; Biden’s response was even quicker, and the documents were delivered one day after discovery.

DT falsely claimed all the documents had already been turned in and stalled so long that the government sent in the FBI to retrieve them. Also, DT’s document trove reportedly includes important military secrets, and DT showed these to people who were not authorized to see them–potentially putting our country and its military at risk.

It’s interesting that some of the most sycophantic yes-men of the DT years–not just Pence but also former Attorney General William Barr and former National Security Advisor John Bolton–have broken with DT over his handling of the matter.

The astute historian Heather Cox Richardson provides an equally current example thousands of miles outside the US. She quotes Timothy Snyder, a Yale scholar of authoritarianism on the recent Russian attack on Ukraine’s Nova Kakhovka Dam:

Snyder warned journalists not to “bothsides” the story by offering equal time to both sides. “What Russian spokespersons have said has almost always been untrue, whereas what Ukrainian spokespersons have said has largely been reliable. The juxtaposition suggests a false equality,” he wrote. “The story doesn’t start at the moment the dam explodes. For the last fifteen months Russia has been killing Ukrainian civilians and destroying Ukrainian civilian infrastructure, whereas Ukraine has been trying to protect its people and the structures that keep them alive.” “Objectivity does not mean treating an event as a coin flip between two public statements,” he said. “It demands thinking about the objects and the settings that readers require for understanding amidst uncertainty.”

Let’s hope that becomes the mantra for journalists everywhere.

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By Posted on Posted in Copywriting, language, Marketing Techniques and Philosophies, Psychology Tagged with , , , , ,
We all know how dangerous a drug overdose is. A particular drug maybe terrific in the right quantities for healing and illness, but too much can be fatal.

But did you know the same thing can be true for overused words?
I just read an email promoting a workshop with a product naming expert. The writer used the word “moniker” 9 times in a 372-word promo. For me, the first use (in the name of the workshop) was absolutely appropriate. The second felt like an interruption, and each subsequent use felt more intrusive, especially when the word appeared in four out of five consecutive bullets. Maybe this writer was trying to make a point by hammering us with this somewhat unusual word. But to me, the message was “I am so thrilled with this word that I’m going to just keep getting you over the head with it.” Well it wasn’t fatal, it was definitely an overdose. It lowered my respect for this writer and built up my resistance to the word.

I hope it doesn’t cause me to think less of the next writer who uses the word once, appropriately–because of the bad association this one writer created.
And the word is so specific that Thesaurus.com only lists eight synonyms, including equally odd ones like “appellation” and “sobriquet” along with some actually usable ones like “tag” and “label.” But “name” has 43 choices, with several others at “names” and “naming.”
In fairness, most of the words that turned up would not be the right word in this promo. If I’d written the piece, I might have relied heavily on the unobtrusive “name” and “product name,” with occasional sprinkles of “brand” and “label,” maybe even “tag” or”term.” Yeah, and I might use “moniker”–but only once. “Sobriquet” would not make it into my draft.
This was an extreme example because of the concentration in such a small space. But even if I am reading a book of several hundred pages, unusual words will annoy me if they are repeated too often. It is much better to use the common word, in this case name, or perhaps product name, than to make the reader feel like they are walking on sharp objects barefoot. You don’t want to bleed them to death, after all.
But don’t make the opposite mistake of using a different highly self-conscious word every time you need a synonym. That is almost as intrusive. Use words that flow naturally and sound like human speech.
So, when you are reading over your drafts, look for repetitions that call too much attention to themselves and not enough to what they are talking about. It takes 30 seconds with the thesaurus in your word processor or on the web to find good substitutes. And save the words that call attention to themselves for the times you really want to call attention to something in your text. Use those words with grace, power, and subtlety.
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