Are Your Brand Ambassadors Helping or Hurting?
In one day, I had two interactions with people reaching out on behalf of their employer that made me scratch my head.
I got telemarketed by a woman who claimed to have sent me some stuff I never received. She didn’t understand the simplest questions like “was it by postal or email?” (answer, repeated 3x: “Mail”) “What domain was it coming from?”
To top it off, the follow-up email, or what I believe was the follow-up email, came from a different domain and was signed by a different person, but it mentioned a conversation with their office.
And then there was the person who private-messaged me on Facebook about her social media marketing services. When I clicked the link, I was appalled at the sloppy grammar–NOT a way to get me to do business. When I told her that careful writing matters to me and that I wouldn’t be doing business, she started asking whether I would scout for her as an affiliate.
Who vets these people? If you have people representing your company, they should leave a GOOD impression with prospects. Yet over and over, I see businesses being harmed by the clueless, aggressive, unhelpful people they hire.
Gotta wonder.
