Shel Horowitz, Award-Winning Author, Copywriter, and Blogger

Shel has been honored with multiple awards for his business, books, copywriting, blog and websites.


Overall Business

  • Inducted into the National Environmental Hall of Fame, October 2011
  • First business ever to achieve Green America’s Gold-level Green Gain certification


Guerrilla Marketing Goes Green

  • Independent Publisher Magazine “Indie Groundbreaking Book”
  • At least 24 months as an Environmental category bestseller at Amazon (#1 in April and May, 2010)
  • More than 50 endorsements from prominent marketers and environmental leaders such as Chris Brogan, Mark Joyner, Marcia Yudkin, Joel Makower, and Jacquelyn Ottman
  • Honorable Mention
  • Rights sold: Italian and Turkish translations, audiobook

Grassroots Marketing for Authors and Publishers (AWM Books, 2007):

  • Honorable Mention, Pub Insider Indie Excellence Awards
  • Cool Book of the Day

Principled Profit: Marketing That Puts People First (AWM Books, 2003):

  • Winner, Apex Award
  • Honorable Mention, DIY Award
  • Endorsed by 80 entrepreneurs and marketers
  • Resold and republished in India (Jaico Press) and Mexico (Panorama, Spanish-language)
  • Major bulk sale (1000 copies) to Southwest Airlines
  • Rights to this self-published book resold to John Wiley & Sons, which published a much-expanded and updated edition in 2010, as Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson)

Grassroots Marketing: Getting Noticed in a Noisy World (Chelsea Green, 2000):

  • Foreword Magazine Book of the Year Finalist

Marketing Without Megabucks: How to Sell Anything on a Shoestring (Simon & Schuster, 1993):

  • Republished by The Economic Daily, Seoul, Korea


Greater Springfield Convention and Visitors Bureau marketing award for 2005

Blog Spotlighted Blog

100 Awesome Business Blogs that are Better than an MBA

Clearly one of the best on blogging with good coverage on B4 issues. –Ripple6

Recognized as one of the “50 Best Business Ethics Blogs

Top 100 Blogs Award free cell phone contest


Substance Award from & have been awarded the Substance Award for well connected, well promoted sites! Current award ratio is 128:10.

Substance Books: Online Book Publicity Network; providing Book Marketing Ideas and Opportunities to over 250 authors and publishers since 2001. Pure Gold Award


Shel Horowitz is a ‘penny pinching hedonist’, and this site proves it. How about slashing the cost of your next vacation or romantic dates for penny pinchers?

If that doesn’t grab you, maybe you’re more interested in tightwad weddings. There are over 170 free files at this site that will help you live a full and happy life without having to spend all your money to do so. Take a look at the back issues of the Frugal Fun Tipsheet, then you’ll want to sign up for it.

This is one of the first sites I found ‘way back when…I was new to the Internet. I was so pleasantly surprised to find the quality of information, mostly for free.

That’s a great way to keep a little more of your own gold.

Pat Veretto, Frugal Living Guide

Brookbrowse Updates Newsletter – Recommended Website


“This a great site if you run a business and need advice on how to be more profitable for less investment. However, it’s not just for businesses – there are also hundreds of tips on how to save money on all the best things in life – everything from how to avoid credit card fraud to how to have a $300 wedding.

“As Shel Horowitz, the owner of writes ‘this site will help you enjoy a better quality of life, run a more effective business, and save a BIG pile of money.'”

Davina Morgan-Witts
BookBrowse LLC

Mining Company (a/k/a Recommended Site

Shel Horowitz: Shel Horowitz of Accurate Writing and More provides book marketing, publicity, and copywriting services to the publishing industry. Also of interest is his book Marketing Without Megabucks : How to Sell Anything on a Shoestring.

Recommended by

Congratulations! Your content has been recommended by! The content appears on the page titled: “Gregariously Fun Inquisitive Tall Chick” and reads as follows: “Write your own radio commercial” “Ever wanted to write your own spot? This page tells you how…with some good examples.” Backwash is a community of independent columnists who recommend the best content on the net.

Captain John’s HindSight Fishing Charters’ World Class Website Award Winners

“…for surpassing our criteria of excellence for concept, design, layout, rich content and easy navigation.” Congratulations once again for producing a World Class Website. Your site has been added to our Honor Roll and can be viewed at Award Winners.

WEB TV Pick O’ Week

Learning Fountain Award

I visited your site and was impressed. Congratulations! You have earned the “LEARNING FOUNTAIN” award. Also, a link to your site will be placed in the next monthly issue of LEARNING FOUNTAINS Magazine, at

Congratulations! Your web site is being featured in my new book from Shaw Books. is a wonderful Internet research and marketing guide for all writers and speakers.

In writing this book I reviewed thousands of web sites with the hope of creating an indispensable guide for writers and speakers. Your site was selected because it has potential longevity, shows a new and different way of being online, and is packed with helpful information for writers or speakers.

Carmen Leal, author,

Critical Mass Award

Congratulations!!……Your site definitely qualifies for the “Critical Mass Award”. A very nice site, excellent design, tasteful graphics, and your content is informative, entertaining, presented well and easy to access. A worthy enterprise and a positive contribution to the Web.

Market Tek Award for Design and Content

Congratulations! After reviewing your site, we are pleased to present you with the Market-Tek Design Award!

Tipworld Music Site Tip of the Day

This note is to inform you that GLOBAL ARTS REVIEW has been selected for a Music Site Tip of the Day. The daily e-mail product is produced by TipWorld (, which serves a worldwide readership of nearly four-million subscribers…

Congratulations, and thank you for providing such a fine online experience.

Brad Hill, Author, Music Site Tip of the Day

As a columnist, Brad Hill writes about cybercultural trends and online destinations. He authors the weekly “On the Infobahn” column for ComputorEdge Magazine, the “Investor 2000” column for Raging Bull (, and the “Trader” column for Online Investor Magazine. Hill produces eight daily information tips for TipWorld (

Worth a Peek Award!

Congrats You Have just Won the Worth a Peek Award! Display the Award with pride because your page was REALLY WORTH A PEEK!

Wetwired Seal of Approval

Congratulations! You’re site has gone through some serious testing here at the webcenter and it has passed with honors. Please pick up your seal of approval.

.Cool Reality Award

Congratulations on your site! Your site has been awarded the Cool Reality Award. This award is given to sites that have elegant graphics, content, and a cool sense of being about it. I really enjoy your site. Keep up the good work!

Elite Site Award

Congratulations! Your Web site has been selected to win an Elite Site Award. This award signifies that your site contains quality content and has skillful design. Your site has been chosen by me, Ravi, to be an “elite” site… By displaying the award on your site, you are notifying your visitors that your site is among the best of the Web. For only the best have a chance to win such a prestigious award. I make sure that this is so, by carefully checking every nominated page. Recommended Site

Your site, which has been chosen by Chris McClean, contributing editor for Online Promotions, as one of the <“a href= “>”Best of the Internet…” We know the effort, time and dedication it takes to be the “Best…” As part of one of the most comprehensive directories on the Internet today, your site is now one of over 25,000 hand-picked and selected links on over 800 topics in our Best-of-Web Directory.

Submission Pro! Pro Site Award!

We would like to thank you for taking the time to make the Internet a better place. Without you and others like you, the Internet wouldn’t be what it is today. We appreciate your hard work and effort and would like to give you our award.