Stupid Marketing Mistake #348: Block Your Own Sales Message
Oh, this is bright! I got an e-mail from a company I’ve never heard of, about VOIP phone service. By coincidence, I’ve been researching some stuff in that space, so when they offered “The Top Ten Reasons Companies are Switching to (company name),” I actually clicked over to see it (something I normally don’t do in response to unsolicited sales messages).
So they spent all that time and energy to get me to click, and what do I get when I reach the site?
The Top Ten Reasons you should switch to (company name).
Please complete the following form in order to view The Top Ten Reasons you should switch to (company name). Thank you.
They want my name, email address, company, phone, company’s approximate number of phones, number of office locations, and state before they will deign to show me their sales pitch?!? Sorry, guys. I DON’T think so! Utterly clueless!
