Are Local Papers the Future of Print Journalism?
Interesting piece in the Washington Spectator, noting that the Anniston (Alabama) Star seems to be doing reasonably well, even as big-city papers around the country move to Internet-only or shut their doors entirely. Even the Boston Globe is teetering.
In my own area, I read the Daily Hampshire Gazette, published in Northampton, Massachusetts for over 200 years. Northampton is a town of about 30,000; the whole county had only 152,251 in the 2000 census.
Yet, despite a proliferation of local online advertising channels and a tough economy, the Gazette seems to be doing well also. The parent company has even acquired several newspapers recently, and the Gazette also publishes a growing number niche magazines.
Early on, the paper decided it would not cannibalize print with its web edition; many of the stories (especially the local news stuff that would be hard to get elsewhere) are behind a firewall, available only to paid subscribers. Oddly enough, I notice that the link to the Spectator story is also subscriber-only. Hmmm–can this model work? The Wall Street Journal abandoned it, but clearly traditional print journalism is not doing well in a world of free content from professional journalists.
