Mission of a Green Marketing Trade Association
What would be the mission of an international trade association for Green marketers? In launching the International Association of Earth-Conscious Marketers, here’s what I hope we’ll be focused on:
1. To use our skills in marketing and our commitment to ethical approaches to create messages that encourage the use of earth-friendly products and services, and the rapid spread and adoption of earth-conscious ideas into the social mainstream.
2. To identify and oppose (both publicly and privately) messages and methods that claim to be Green but are actually harmful to the environment and/or misleading to stakeholders and/or the general public. (Need an example? Read more »
