Review: The Zen of Social Media Marketing, by Shama Hyder
Reviewed by Shel Horowitz
A very good basic introduction to the most important social network platforms–and some truly extraordinary content about how and why to use video to achieve massive conversion rates. A nice Q&A section answers several common beginner questions, very sensibly.
Clearly written, and delightfully formatted for easy on-screen reading.
Shama also walks her talk. In the six or eight months since I first saw her name, I’m running into her everywhere: on Facebook, Twitter, as a teleseminar guest with various other expert marketers…all using the no-cost social media techniques she describes in this e-book.
I’d recommend this highly for those just starting out in social media, as a way to jump-start your education. And if you’re experienced but haven’t done video marketing yet, or have not found it effective, that short section will be more than worth the price.
Shel Horowitz, author of Grassroots Marketing: Getting Noticed in a Noisy World and six other books
