Marketing Consulting and Copywriting
Want more customers?
More business from your existing customers?
Lower costs and higher profits?
Turn Your Green Commitments
Into Marketing Advantages
Reach Green consumers (and Green businesses/ organizations) with marketing that has them calling you!
If you run a Green business or organization—or one that’s becoming Green—you want to tell your Green story to the world! You want to:
Understand how the Green customer fits in with your overall strategic marketing goals
Identify and expand your best markets
Establish win-win partnerships that let you enter new markets on the arm of a trusted organization in that space
Create messaging that shows the informed Green consumer you’re your Green initiatives make you the superior choice
Educate the “just learning” consumer about why and how the Green choices you’ve made result in better products, better value, and a better planet
Convince the nongreen customer that your product is superior on the merits (and perhaps open a doorway to environmental awareness)
Develop powerful strategies and techniques to brand yourself as the expert—while getting coverage in both traditional media (like the New York Times or MSNBC) and social media (Twitter, Facebook, LinkedIn, etc.)
Lower your costs and boost your profits
Shel Horowitz can help you with all of this—at surprisingly reasonable prices. A marketing consultant, copywriter, and Green activist for more than 20 years, Shel is the author of eight books, including the award-winning and category bestselling Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet …an international speaker on Green messaging and marketing…a social media strategist all the way back to 1995…and an expert on finding creative and effective ways to market. Click here to read his extended bio.
“We’ve found Shel’s consulting to be very validating and his copywriting very effective at tugging the heartstrings of the target audience. He inspired us to put together a great business plan that is starting to yield real fruit. We highly recommend Shel. He will bring out the best in you and inspire you to help create the tools for your success. He is a great marketer.”
—Allen Rubin, Executive Director, National Environmental Hall of Fame
“Shel Horowitz is a smart and savvy copywriter who gets to the heart of any campaign by identifying and building on the key message.”
—Sam Horn, author of Pop! Create the Perfect Pitch, Title and Tagline for Anything, Tongue Fu!® and other books on powerful communication. wwwSamHorn.com
“Shel is a remarkably insightful and savvy green-marketing consultant with a feel for what the media seeks and public wants to know, plus a strong work ethic and commitment to deliver. His services are a bargain, and the ROI is great. He wrote a press release for us that has produced three solid media opportunities, and his no-nonsense advice has been very helpful, as has his ability to craft a simple, compelling message.”
—Allen Rathey, Executive Director, Healthy House Institute
“You captured the duality of what we are trying to do in terms of restoring the land and habitat for the Monarchs while also working to provide the communities with viable solutions to their problems. I wouldn’t change a thing!”
—Danielle Lee, Michoacan Reforestation Fund, www.michoacanmonarchs.org
“And THIS is why I called you—you are amazing! I love the words you put together to speak about my work—it re-affirms I’m truly doing my ‘soul work’ when I see my life from your perspective.”
—Christine Davis, Lighthearted press, commenting on two press releases
Please click here to read more than 80 testimonials from Shel’s clients .
Contact Shel when you need:
An overall strategic marketing plan, custom-tailored to you
Marketing plans for individual products and services (stand-alone or in series)
Social media strategy and execution
Copywriting: press releases/news releases, pitch letters, social media profiles, salesletters, web page copy, fliers and sellsheets, ad copy, informational or sales materials, book proposals, and more
Making technical materials understandable to ordinary people
Help publishing and marketing professional-quality books, e-books, and other information products that brand you as the helpful expert
Help identifying and implementing low-cost, high-return Green initiatives
A dynamic speaker with a powerful message about how going green can be more profitable
Ongoing marketing support at a lower price (The Green/Socially Conscious Marketing Buffet)
Please click here to get started.
Green-Related Clients (partial list)Services/Training
• Better World Club (national auto/bicycle club, green alternative to AAA)
• DwellRight (holistic space management that combines eco-architecture, resource maximiation, and Feng Shui
• Co-op Development Institute (national trade organization for co-ops)
• Healthy House Institute
• Energy Management Consultants (commercial and residential conservation)
• Montague Retreat Center (green conference facility)
• Sweet Consultants (B2B natural products sales and marketing)
• Good Neighbours (Canadian green social network for apartment dwellers)
• Pollinators Welcome (natural/edible landscaping)
• Amherst Area (MA) Chamber of Commerce
• J.L. Slattery, Inc. (environmental services)
• Independent Consultants Network
• Lawn Jockey (environmentally-friendly landscape design and landscaping)
• Donna Brooks (holistic yoga instructor)
• Network Chiropractic Northampton
• Dave Ratner, speaker on local economy
• Amy Mager, acupuncture/Chinese herbal medicine
• Ruth Rootberg, Alexander Technique practitioner
• Northwestern District Attorney’s Office (conference on housing and diversity)
• Dr. David Alpern (smoking cessation/workplace environment)
• Dependable Business Alternatives
• Sustainable Step New England
• HorticulturalJobs.com
• Greener Cleaners
• The Repair Collective
• Builtspace (environmentally friendly building management software)
Activist Organizations/Community Service/Politicians
• Green America
• National Environmental Hall of Fame
• Teens Opposing Poverty
• Save The Mountain
• Lionel Delevingne, documentary photographer of the safe energy/no nukes movement
• Jewish Activists for Immigration Justice
• Northampton, MA Nonsmokers Rights Campaign
• Town of Hadley, MA Long Range Plan Implementation Committee
• Mary Ford, four-time Mayor of Northampton, MA (press release writer). Mike Kirby, City Councilor, Northampton, MA (campaign manager and publicist), and many other successful local-office candidates
• Rhode Island Clamshell Alliance
• New York Public Interest Research Group (employee)
• Homesharing in Hampshire County
• Mass Aid
• Brooklyn Anti-Nuclear Group
• Brooklyn Alliance for Survival
• Valley Dollars (alternative currency)
• Appeal to Reason (safe energy group)
Natural and Wholesome Foods/ Restaurants/Other Retail
• Salsarita
• Jittery Joe’s
• Barstow’s Bakery and Dairy Store
• River Valley Market
• Bart’s Homemade
• Northampton Food Co-op
Makes a good point. Green marketing must be a part of every company’s general marketing.
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