Worst Bit of Corporate Gobbledygook of the Day
From a Starbucks press release–the second sentence in the first paragraph, and within the quote, I’ve linked to the full press release:
With the goal of prioritization and agreement on criteria for a comprehensive recyclable cup solution, discussions will address obstacles and opportunities.
Who writes this crap? I’m sorry, but that’s not English. Will someone please tell Starbucks that the purpose of a press release is to communicate, not to obfuscate? Especially when there actually is real news buried under the blather: First, that the chain is committing to 100% recyclable cups within three years, and second, that systems theorist Peter Senge will moderate a summit on the topic.
So why not say so without making people dig for it? If it had been my assignment to write this press release, you can bet it would have gotten right to the point and been understandable by ordinary people.
Starbucks of course is not the only offender. But a press release like this is useless. You want to tell the story, not hide it.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com
My favorites include:
“We appear to have begun an upstream shift while simultaneously experiencing a paddle deficiency .”
Janet
Janet’s last blog post… Jun 11, The Importance of Web Content
My favorites include:
“We appear to have begun an upstream shift while simultaneously experiencing a paddle deficiency .”
Janet
Janet’s last blog post… Jun 11, The Importance of Web Content
My favorites include:
“We appear to have begun an upstream shift while simultaneously experiencing a paddle deficiency .”
Janet
Janet’s last blog post… Jun 11, The Importance of Web Content
My favorites include:
“We appear to have begun an upstream shift while simultaneously experiencing a paddle deficiency .”
Janet
Janet’s last blog post… Jun 11, The Importance of Web Content
Hi, Bobbi, that’s a very interesting question. I’d say that if the business has already closed and you have debts to pay, that you may want to wait until you’ve got that under control. If the business is teetering and could potentially recover, go ahead and sign–it might actually help the recovery. But don’t go into more debt if you’re in over your head.
It also might be worth thinking about how you can take the skills and assets of the business into new and presumably more profitable directions.
Look in your hotmail box for a gift that might help.
Hi, Bobbi, that’s a very interesting question. I’d say that if the business has already closed and you have debts to pay, that you may want to wait until you’ve got that under control. If the business is teetering and could potentially recover, go ahead and sign–it might actually help the recovery. But don’t go into more debt if you’re in over your head.
It also might be worth thinking about how you can take the skills and assets of the business into new and presumably more profitable directions.
Look in your hotmail box for a gift that might help.
Hi, Bobbi, that’s a very interesting question. I’d say that if the business has already closed and you have debts to pay, that you may want to wait until you’ve got that under control. If the business is teetering and could potentially recover, go ahead and sign–it might actually help the recovery. But don’t go into more debt if you’re in over your head.
It also might be worth thinking about how you can take the skills and assets of the business into new and presumably more profitable directions.
Look in your hotmail box for a gift that might help.
Hi, Bobbi, that’s a very interesting question. I’d say that if the business has already closed and you have debts to pay, that you may want to wait until you’ve got that under control. If the business is teetering and could potentially recover, go ahead and sign–it might actually help the recovery. But don’t go into more debt if you’re in over your head.
It also might be worth thinking about how you can take the skills and assets of the business into new and presumably more profitable directions.
Look in your hotmail box for a gift that might help.
Just wondering about the ethics of signing your ethical business pledge if the business is tanking! Three years of hanging on by fingernails of which the last just detached! We operated ethically and were known for it, but were too small to survive the building crash in our area. Am hoping that over the next five years, I will be able to repay the debt, but at this point, it doesn’t look too good.
Comments on this would be appreciated. I know many very small businesses in the same morass!
Just wondering about the ethics of signing your ethical business pledge if the business is tanking! Three years of hanging on by fingernails of which the last just detached! We operated ethically and were known for it, but were too small to survive the building crash in our area. Am hoping that over the next five years, I will be able to repay the debt, but at this point, it doesn’t look too good.
Comments on this would be appreciated. I know many very small businesses in the same morass!
Just wondering about the ethics of signing your ethical business pledge if the business is tanking! Three years of hanging on by fingernails of which the last just detached! We operated ethically and were known for it, but were too small to survive the building crash in our area. Am hoping that over the next five years, I will be able to repay the debt, but at this point, it doesn’t look too good.
Comments on this would be appreciated. I know many very small businesses in the same morass!
Just wondering about the ethics of signing your ethical business pledge if the business is tanking! Three years of hanging on by fingernails of which the last just detached! We operated ethically and were known for it, but were too small to survive the building crash in our area. Am hoping that over the next five years, I will be able to repay the debt, but at this point, it doesn’t look too good.
Comments on this would be appreciated. I know many very small businesses in the same morass!
Janet, these are terrific! And I see Nick Usborne’s behind those mugs. I’ve been following him since the fork-in-the-head days of the mid-90s.
My favorite: “Shift my paradigm before I’ve had my morning coffee and I’ll core your competencies.”
Janet, these are terrific! And I see Nick Usborne’s behind those mugs. I’ve been following him since the fork-in-the-head days of the mid-90s.
My favorite: “Shift my paradigm before I’ve had my morning coffee and I’ll core your competencies.”
Janet, these are terrific! And I see Nick Usborne’s behind those mugs. I’ve been following him since the fork-in-the-head days of the mid-90s.
My favorite: “Shift my paradigm before I’ve had my morning coffee and I’ll core your competencies.”
Janet, these are terrific! And I see Nick Usborne’s behind those mugs. I’ve been following him since the fork-in-the-head days of the mid-90s.
My favorite: “Shift my paradigm before I’ve had my morning coffee and I’ll core your competencies.”
They need to start offering these mugs at their stores:
https://www.cafepress.com/jokegifts
Janet
Janet’s last blog post… Jun 11, The Importance of Web Content
They need to start offering these mugs at their stores:
https://www.cafepress.com/jokegifts
Janet
Janet’s last blog post… Jun 11, The Importance of Web Content
They need to start offering these mugs at their stores:
https://www.cafepress.com/jokegifts
Janet
Janet’s last blog post… Jun 11, The Importance of Web Content
They need to start offering these mugs at their stores:
https://www.cafepress.com/jokegifts
Janet
Janet’s last blog post… Jun 11, The Importance of Web Content