Walmart Walks Its Sustainability Talk, and Profits Handsomely

If ever there was a profit-driven, bottom-line-focused corporation, it’s
Walmart—not exactly a “tree hugger” company. Yet, Walmart’s bottom-line-driven approach to sustainability creates hundreds of millions in new product revenues.

First, there is Walmart’s pressure on its suppliers to green up its act. Walmart puts all of its suppliers through a rigorous evaluation process that examines both manufacturing and packaging practices,

Second, Walmart has looked at its energy footprint, and taken big steps to use less energy—saving hundreds of millions of dollars in the process. Looking at everything from the way its truck cabs are climate-controlled to store design to optimizing delivery routes, Walmart has discovered that green business practices can also save boatloads of money.

Third, Walmart sells enormous quantities of organic food to people who never shop at Whole Foods.

Walmart’s quest for green-friendly practices ripples throughout its massive supply chain with global impact.

The net effect is far more than I or any other green activist can hope to achieve.

Watch a video of Shel Horowitz discussing Walmart’s sustainability strategies, interviewed on Earth Day on the Bill Newman Show, WHMP, Northampton, MA:

 Shel Horowitz on Bill Newman Show, Earth Day 2013

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com