Things Our Schools Should Teach

The other night, I went to Candidate Night for the upcoming town election. And what struck me most of all was how uncomfortable with public speaking most of the candidates and the debate moderator seemed to be. This was not a huge stadium filled with thousands of people; it was a high school cafeteria with maybe 150 or 200 town residents, and most of the candidates personally knew a good chunk of the audience.

And yet…nine out of nine speakers hid behind the podium…I think everyone except the moderator read their remarks…and all but one candidate seemed quite ill at ease. Their speeches mostly emphasized the wrong things, and the debate left little impression of what most of these people actually stood for. One candidate for Town Meeting Moderator–which mostly involves chairing a meeting twice a year that brings out as many as 1100 local voters–actually said he’d never addressed such a large group and wasn’t used to public speaking. If he’s so nervous with 150 people, how is he going to handle a large Town Meeting?

Communication, both oral and written, needs to be effective. A speaker or writer needs to get across point of view, plan of action, intent, and both emotional  and rational appeals. Most of this group flunked the test.

When my parents were students in the 1940s, effective speaking and writing were part of the school curriculum. I think they should be still. And I think a few other things should be part of the curriculum:

  • Critical thinking skills
  • Media literacy: the ability to evaluate news and advertisements for their content, their biases, and their spoken or unspoken agenda (my grandfather used to read all seven New York daily papers in order to extrapolate the truth; my son once had a media literacy class that involved looking at the same stories through the eyes of Fox on the right, Democracy Now on the left, and a mainstream newspaper; why don’t more schools require this?)
  • Learning at least one foreign language to the point where you can have at least a simple conversation
  • A health education program that includes Alexander Technique, yoga, and vision therapy, as well as the usual calisthenics and sports
  • Basic literacy in arts and culture

I think our democracy would be better for it.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com