The Quickest Way to Turn Business Truly Green

Why do businesses (and governments or nonprofits acting like businesses) worldwide continue to squander and pollute natural resources, even when we all know better?

Because it’s in their economic interest.

And why is wrecking the planet in their economic interest?

One simple reason: they’ve externalized the true cost. In plain language, they’ve passed on the true costs of their destructive behavior to us, as taxpayers, consumers, breathers of air, and drinkers of water. Often, they even get tax advantages for doing so (ever hear the phrase “oil depletion allowance”?).

This MUST change.

If every organization had to incorporate true costs over the entire lifecycle, including environmental degradation, resource depletion, and disposal of waste at the end of the cycle, our economy would turn toward deep sustainability in a very short time—maybe even just a year or two.

Green business expert Joel Makower, of GreenBiz.com, is among those calling to change this. He’s quoted in this article about converting the business world to true-cost accounting. It’s not overly technical, and certainly educational.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com